What the Rimmel London Volume Colourist Mascara TV commercial - Darkens Bare Lashes is about.

The Rimmel London Volume Colourist Mascara TV Spot is one of the most popular beauty ads out there. It focuses on the brand's mascara product that claims to darken bare lashes without using any dyes. The TV spot highlights the product's unique formula, which is enriched with natural colorants that gradually darken lashes over time.

The TV spot opens with a close-up of a model's eye with a voiceover that explains the mascara's unique selling point. The scene then cuts to a before-and-after comparison of the same eye. In the "before" image, the model's lashes are pale and non-existent. However, in the "after" shot, the same eye has luscious, dark lashes that beautifully frame the eye.

The camera pans to the mascara wand, which shows the unique formula of the product, followed by the product packaging. The TV spot then ends with the brand's tagline: "Get The London Look."

Overall, the Rimmel London Volume Colourist Mascara TV Spot is a simple, yet effective ad that showcases the power of the product. The brand cleverly highlights the benefits of the mascara, not just as a cosmetic product but also as a product that nourishes lashes and gradually darkens them over time.

Rimmel London Volume Colourist Mascara TV commercial - Darkens Bare Lashes produced for Rimmel London was first shown on television on August 7, 2016.