What the Smirnoff TV commercial - What Kind Of Night Is It? is about.

In Smirnoff's captivating TV spot titled 'What Kind Of Night Is It?', the charismatic comedian T.J. Miller takes center stage to bring viewers on a hilarious and unforgettable journey. Filled with the signature wit and humor that T.J. Miller is known for, this advertisement is sure to leave audiences entertained and craving a memorable night out.

The TV spot begins with T.J. Miller sporting a mischievous grin as he stands in the middle of a bustling city street. As he takes a sip of his Smirnoff vodka, the scene suddenly transitions into a vibrant and surreal world, as if the liquid has unlocked a fantastical dimension.

In this otherworldly realm, the possibilities become endless. T.J. Miller finds himself in a series of comical and unexpected scenarios, each representing a different kind of night that Smirnoff helps create. From a glamourous red-carpet event to a wild night of karaoke, T.J. navigates the various scenes with his trademark humor, effortlessly captivating the audience.

Throughout the Smirnoff TV spot, the brand's commitment to quality and enjoyment shines through. T.J. Miller's infectious energy and comedic timing perfectly complement the vibrant and invigorating atmosphere, making it impossible not to be swept up in the excitement. With every sip of Smirnoff, viewers are encouraged to embrace their own unique experiences and create unforgettable nights of their own.

The commercial concludes with T.J. Miller back in the real world, surrounded by friends and fellow Smirnoff enthusiasts who have also been transported to this extraordinary realm. Together, they toast to the night ahead, symbolizing the shared bond of fun and celebration that Smirnoff fosters.

In just a short span of time, the 'What Kind Of Night Is It?' TV spot manages to capture the essence of Smirnoff's brand: a spirit of adventure, camaraderie, and unapologetic fun. T.J. Miller's magnetic presence and comedic talents bring the ad to life, leaving a lasting impression on viewers and ensuring that whenever they think of Smirnoff, they'll associate it with an exhilarating and unforgettable night.

Smirnoff TV commercial - What Kind Of Night Is It? produced for Smirnoff was first shown on television on October 18, 2015.