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Advertisers of the Columbia Sportswear Omni-Heat TV Spot, 'Arctic Cricle' Featuring Wim Hof

Columbia Sportswear Omni-Heat TV commercial - Arctic Cricle
Columbia Sportswear

Columbia Sportswear Company is a global outdoor brand that specializes in crafting high-quality active lifestyle gear. Based in Portland, Oregon, Columbia Sportswear has established itself as a leader...

What the Columbia Sportswear Omni-Heat TV commercial - Arctic Cricle is about.

Columbia Sportswear Omni-Heat TV commercial - Arctic Cricle

Columbia Sportswear recently launched a new television advertisement for their Omni-Heat line featuring the Wim Hof Method. The TV Spot, titled 'Arctic Circle,' showcases the brand’s commitment to creating high-performance gear that can withstand the harshest of outdoor conditions.

In the TV Spot, Wim Hof, also known as "The Iceman," takes viewers on a journey through the arctic circle wearing Columbia's Omni-Heat technology. As he treks through the snow and ice, he demonstrates his unique ability to withstand extreme cold temperatures, thanks in part to Columbia's innovative technology.

The spot displays Columbia's cutting-edge Omni-Heat technology, which uses reflective material to reflect the body's heat back, providing warmth and keeping users comfortable in frigid environments. The ad subtly combines Wim Hof's extreme survival techniques with Columbia's gear, highlighting the brand's commitment to outdoor enthusiasts and adventurers who demand the very best from their gear.

Overall, the Columbia Sportswear Omni-Heat TV Spot, 'Arctic Circle' Featuring Wim Hof, encapsulates the fearless spirit of exploration and adventure, while also showcasing the brand's state-of-the-art technology that can keep anyone warm and dry in the most challenging environments.

Columbia Sportswear Omni-Heat TV commercial - Arctic Cricle produced for Columbia Sportswear was first shown on television on November 11, 2012.

Frequently Asked Questions about columbia sportswear omni-heat tv spot, 'arctic cricle' featuring wim hof

The key ingredient is actually the metal metals have unique properties they reflect radiant heat. And humans emit radiant heat in the form of invisible infrared radiation.

It's called Omni-Heat, and is a Thermal Reflective technology created by Columbia Sportswear several years ago. Little silver dots cover the inside layer of the garment to reflect and retain the warmth your body generates – similar to the way one of those silver emergency blankets will keep you warm.

Columbia's winter collection is decked out in gold, and it's for good reason. The company's latest batch of cold-weather apparel is lined in a technology called Omni-Heat Infinity, which claims to be the “gold standard of warmth” due to its ability to retain heat while providing ample breathability.

Columbia Sportswear Winter Jackets Just Got Even Warmer Thanks To This Gold Space Suit Material. Ever since cavemen first donned wolverine furs, human beings have been inventing ways to make winter jackets warmer. And now, Columbia Sportswear has come up with yet another breakthrough. Meet Omni-Heat™ Infinity.

Columbia's winter collection is decked out in gold, and it's for good reason. The company's latest batch of cold-weather apparel is lined in a technology called Omni-Heat Infinity, which claims to be the “gold standard of warmth” due to its ability to retain heat while providing ample breathability.

Columbia's Omni-Heat™ Infinity Thermal Reflective plays a key role in keeping their winter outerwear, breathable, and most importantly, warm. This technology is best for enhanced warmth in cold conditions.

Columbia's winter collection is decked out in gold, and it's for good reason. The company's latest batch of cold-weather apparel is lined in a technology called Omni-Heat Infinity, which claims to be the “gold standard of warmth” due to its ability to retain heat while providing ample breathability.

I had a handful of opportunities to wear the Columbia Labyrinth Loop Omni-Heat Infinity Insulated Hooded Jacket since November, but it didn't take long for me to realize that this isn't a typical layering piece for breezy 70-degree days - this is very much built to handle the cold, windy days of winter, and temperatures ...

Columbia's Omni-Heat™ Infinity Thermal Reflective plays a key role in keeping their winter outerwear, breathable, and most importantly, warm. This technology is best for enhanced warmth in cold conditions.

Heat escaped the Columbia jacket at an average time of 0.062 seconds per minute, while the Creatmo piece clocked in at 0.081, and Amazon at 0.103 over the course of two hours. This means that Columbia's Omni-Heat Infinity liner does, in fact, stay warmer than the typical unlined puffer.

For boots, coats, and snow pants, we've found that Columbia omni heat works really well and is absolutely worth the money. For other clothing and gear, it seems to vary from person to person.

Columbia's winter collection is decked out in gold, and it's for good reason. The company's latest batch of cold-weather apparel is lined in a technology called Omni-Heat Infinity, which claims to be the “gold standard of warmth” due to its ability to retain heat while providing ample breathability.

Videos

Watch Columbia Sportswear Omni-Heat TV Commercial, 'Arctic Cricle'

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Agenices

Agenices of the Columbia Sportswear Omni-Heat TV Spot, 'Arctic Cricle' Featuring Wim Hof

Columbia Sportswear Omni-Heat TV commercial - Arctic Cricle
Butler, Shine, Stern & Partners

Butler, Shine, Stern & Partners (BSSP) is a full-service advertising agency based in Sausalito, California. The company was founded in 1993 by Greg Stern, John Butler, and Mike Shine, all of whom had...

Columbia Sportswear Omni-Heat TV commercial - Arctic Cricle
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

Columbia Sportswear Omni-Heat Reflective
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