What the Ford Service TV commercial - Healthy is about.
The Ford Service TV spot titled 'Healthy', featuring Mike Rowe, is a humorous and informative advertisement. The ad begins with the popular television host, Rowe, sitting in what appears to be a doctor's office. He has a stethoscope around his neck and wears a white coat, giving the impression that he is a medical professional. Then, the scene changes and the audience sees Rowe standing in front of a Ford F-150, with the hood open. In his hands, Rowe holds a dipstick, which he uses to check the truck's oil level.
The ad goes on to highlight the importance of regular maintenance for a vehicle, just as people need to maintain their health. Rowe explains how getting regular check-ups for one's car, like getting regular check-ups for one's health, can help prevent major issues from happening down the line. He humorously compares this to the human body, saying, "It's like getting a colonoscopy, but for your car."
Throughout the ad, the focus remains on the importance of preventive maintenance, with Rowe encouraging viewers to take care of their vehicles as they take care of themselves. The spot ends with Rowe saying, "Keep your car healthy with Ford Service."
Overall, the advertisement is a clever way to communicate to viewers the importance of maintaining their vehicle. By using Rowe's humorous delivery and relatable comparison to human health, the spot manages to grab the audience's attention and keep them engaged. It's a unique approach to an auto service ad that manages to make viewers laugh while also educating them about the importance of taking care of their car.
Ford Service TV commercial - Healthy produced for
Ford
was first shown on television on June 30, 2013.
Frequently Asked Questions about ford service tv spot, 'healthy' featuring mike rowe
(1999) TV commercial for Tylenol. (2007-11) Large series of TV commercials for the Ford Motor company vehicle line including F-150 trucks.
Ford uses advertising as its main promotional method. They use various visual and print media sources like Television ads, Magazines, Newspapers, Billboards, and online channels.
Wieden+Kennedy New York
"The campaign springs from a simple notion: Ford drivers do amazing things with their vehicles," Eric Helin, global executive creative director at Wieden+Kennedy New York, one of five agencies involved in the campaign, said in a statement.
In 2022, Ford Motor spent around 1.47 billion U.S. dollars on advertising in the United States. The company's ad expenditures decreased compared to 2021. That year, Ford Motor invested 1.98 billion dollars in ads.
Ford had advertisements of The New Ford published in many magazines and newspapers. Most if not all of the ads used drawings instead of photographs, therefore some of the cars pictured varied slightly from actual production vehicles.
They use various promotional methods like advertising, sales promotion, personal selling, public relations and sponsorships. Ford uses advertising as its main promotional method. They use various visual and print media sources like Television ads, Magazines, Newspapers, Billboards, and online channels.
Ford's Model T, introduced in 1908, is a classic example of a market-creating blue ocean strategic move that challenged the conventions of the automotive industry in the United States. It made the automobile accessible to the mass of the market.
The main objective of Ford Motors company is to attract the most customers to its product line in order to make a substantial profit. Price: Ford Motors company offers a big variety of car models at many different price ranges.
In conclusion, Ford's innovative marketing strategy is centered around customer-centricity, digital transformation, and sustainability. By connecting with their audience through social media, online advertising, and personalized campaigns, Ford has revolutionized the way they promote their brand.
Summary. On May 26, 2021, Ford Motor Company (Ford) announced its new business strategy, "Ford+," which positions electric vehicles (EVs), connected technology, and commercial vehicle business as the pillars of growth. As for EVs, Ford aims to have over 40% of its global sales volume be EVs (electric vehicles) by 2030.
In conclusion, Ford's innovative marketing strategy is centered around customer-centricity, digital transformation, and sustainability. By connecting with their audience through social media, online advertising, and personalized campaigns, Ford has revolutionized the way they promote their brand.
Ford is redesigning its marketing operations globally to elevate the 115-year-old iconic brand. With this transformation: Ford names BBDO as its lead creative agency. Wieden + Kennedy joins as innovation partner for specific projects.