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DiGiorno TV commercial - The Law of Pizzaplicity
DiGiorno

DiGiorno is a popular brand of frozen pizza that is well-known for its quality and convenience. It is a subsidiary of Nestle and has been in operation for over 25 years.The company was founded in 1995...

What the DiGiorno TV commercial - The Law of Pizzaplicity is about.

DiGiorno TV commercial - The Law of Pizzaplicity

Title: The Law of Pizzaplicity: A DiGiorno Delight

Introduction:

In the vast sea of pizza commercials, one TV spot stands out, capturing the essence of pizza simplicity like never before. DiGiorno, known for its delicious frozen pizzas, brings forth a captivating advertisement that weaves humor, creativity, and the sheer love of pizza into a memorable experience. Titled "The Law of Pizzaplicity," this remarkable commercial takes viewers on a whimsical journey through the world of pizza, provoking laughter and igniting the craving for a scrumptious slice.

Plot Summary:

The TV spot opens with a picturesque, quiet neighborhood, seemingly untouched by the hustle and bustle of modern life. The camera pans across neatly trimmed lawns and white picket fences, giving viewers a sense of tranquility. Suddenly, the peaceful atmosphere is disrupted by a bizarre scene: a talking pizza box emerges from one of the houses, dressed in a formal suit and wielding a gavel. Thus begins the "The Law of Pizzaplicity."

The pizza box, aptly named "Judge Slicedelli," steps onto a makeshift podium in the middle of the street and declares that it's time for a serious discussion about pizza. A group of colorful characters gathers around, representing a diverse range of pizza preferences - from the classic cheese lover to the adventurous meat aficionado and the veggie enthusiast.

With a dash of humor, Judge Slicedelli unravels the complexities of pizza, simplifying the rules into what he calls "The Law of Pizzaplicity." He starts by emphasizing the importance of quality ingredients, showcasing close-up shots of fresh vegetables, flavorful meats, and gooey cheese melting over a golden crust. The visuals intensify the viewers' craving, leaving them longing to take a bite themselves.

Continuing his pizza court session, Judge Slicedelli taps into the great debate: thick crust versus thin crust. As he listens to both sides argue their points, he playfully silences them by presenting DiGiorno's ultimate compromise - a pizza that seamlessly combines the best of both worlds, a thin and crispy crust with a delightful chew.

As the commercial progresses, a captivating montage unfolds, displaying mouthwatering pizzas being prepared and served at an impromptu pizza party. People of all ages gather around, joining in the celebration of "Pizzaplicity" and savoring every savory bite.

The TV spot concludes with Judge Slicedelli raising his gavel, triumphantly proclaiming that "DiGiorno has cracked the code of pizzaplicity, delivering a delicious pizza experience without compromise." The neighborhood erupts in applause, as everyone indulges in the joy of pizza, bidding farewell to their favorite talking pizza box.

Conclusion:

"The Law of Pizzaplicity" TV spot by DiGiorno captivates audience attention with its witty storytelling, vibrant characters, and a lighthearted take on the age-old question of what makes a perfect pizza. Balancing humor and the love of pizza, this commercial encourages viewers to embrace simplicity while enjoying a delicious culinary delight. Through its creative portrayal of "Judge Slicedelli" and the "Pizzaplicity" court, DiGiorno showcases its commitment to delivering a pizza experience that satisfies even the most discerning pizza aficionados. So, the next time you're in search of a mouthwatering slice, remember DiGiorno's unforgettable TV spot and revel in the simplicity of a perfect pizza.

DiGiorno TV commercial - The Law of Pizzaplicity produced for DiGiorno was first shown on television on June 24, 2012.

Frequently Asked Questions about digiorno tv spot, 'the law of pizzaplicity'

It's not delivery. It's DiGiorno/Delissio The brand's slogan is "It's not delivery. It's DiGiorno/Delissio," which suggests that their frozen pizzas are of high enough quality that they might be mistaken for fresh pizzeria pizzas.

the Nestlé Pizza Division The leader in frozen pizza, the Nestlé Pizza Division is the maker of America's most popular pizza brands, including DIGIORNO® (the #1 frozen pizza brand), CALIFORNIA PIZZA KITCHEN®, TOMBSTONE® and JACK'S®.

In 1995, Kraft launched its DiGiorno brand of frozen pizzas, which feature a dough-y crust that rises as it bakes, as opposed to the flat, crunchy crusts that had comprised the platform on which the frozen pizza industry had been built for decades.

Wisconsin Wisconsin is a frozen pizza kingdom. Leading national selling brands like DiGiorno, Tombstone and Jack's are all made here. And Wisconsinites have a big appetite for frozen 'za.

Enriched Wheat Flour (Wheat Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, And Folic Acid), Water Low-Moisture Mozzarella Cheese (Cultured Part-Skim Milk, Salt, Enzymes), Pepperoni Made With Pork, Chicken And Beef (Pork, Mechanically Separated Chicken, Beef, Salt, Contains 2% Or Less Of Spices, Dextrose ...

The best thick-crust pizza This pizza was one of the overall favorites in our taste test. Among the only rising-crust pizzas we tested that actually rose, the DiGiorno pizza came out well browned, with a voluminous, puffy crust that was crispy on the bottom and bready but fully cooked throughout.

INGREDIENTS: ENRICHED WHEAT FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, AND FOLIC ACID), WATER, LOW-MOISTURE PART-SKIM MOZZARELLA CHEESE (CULTURED PART-SKIM MILK, SALT, ENZYMES), TOMATO PASTE, PEPPERONI MADE WITH PORK, CHICKEN AND BEEF (PORK, MECHANICALLY SEPARATED CHICKEN, BEEF, SALT, ...

Its social media account caught up with the hashtag #WhyIStayed and Tweeted: "#WhyIStayed You had pizza." However, the stream had been intended for victims of domestic abuse to educate people who blamed NFL running back Ray Rice's wife for a beating he gave her at a hotel early this year.

The top-selling frozen pizza brands in the U.S. are Nestle-owned DiGiorno, Schwan's Co.'s Red Baron and Totino's Party Pizza, owned by General Mills. But as one of the most popular brands, DiGiornio's Four Cheese Pizza also often ranks as one of the least healthy.

In Assume Nothing, award-winning filmmaker Tanya Selvaratnam bravely recounts the intimate abuse she suffered while in a relationship with former NY State Attorney General Eric Schneiderman and uses reporting to examine the domestic violence crisis. 1 in 4 women in the United States experience domestic violence.

Family violence is a pattern of abusive behaviour in an intimate or family relationship where one person assumes a position of power over another and causes fear. Family violence (also called domestic violence) takes many forms: it can be physical, sexual, psychological, emotional, economic, spiritual or legal abuse.

The best thick-crust pizza This pizza was one of the overall favorites in our taste test. Among the only rising-crust pizzas we tested that actually rose, the DiGiorno pizza came out well browned, with a voluminous, puffy crust that was crispy on the bottom and bready but fully cooked throughout.

Videos

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Actors

Actors who starred in DiGiorno TV Spot, 'The Law of Pizzaplicity'

Matt Lowe photo
Agenices

Agenices of the DiGiorno TV Spot, 'The Law of Pizzaplicity'

DiGiorno TV commercial - The Law of Pizzaplicity
Foote, Cone & Belding (FCB)

Foote, Cone & Belding, also known as FCB, is a global advertising agency network that was founded in 1873. It has a long-standing heritage of creativity and success, and is considered to be one of the...

DiGiorno TV commercial - The Law of Pizzaplicity
GroupM

GroupM is a global media investment group that specializes in advertising and marketing services. The company is a subsidiary of WPP, a leading advertising and communications group based in London, En...

DiGiorno TV commercial - The Law of Pizzaplicity
Resource/Ammirati

Resource/Ammirati is a creative marketing agency that specializes in delivering personalized experiences for its clients. The company was founded in 1981 by Nancy Kramer and Susan Ammirati and has sin...

DiGiorno TV commercial - The Law of Pizzaplicity
The Vidal Partnership

The Vidal Partnership is a Hispanic marketing agency based in New York City. The agency was founded in 1991 by Manny Vidal and is dedicated to creating culturally relevant advertising campaigns for th...

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