Mahomes is starring in a new commercial for the company, which noted NFL players can't promote beer. That's why the beermaker introduced a Coors Light Bear, who pals around with the NFL's MVP in the advertisement. “When I'm on the golf course, I always need my Coors Light Bear,” Mahomes said in a news release.

Havas London's 'Fresh Climb' was directed by Sam Pilling DIVISION Productions in Slovenia was briefed by Pulse Films to service this shoot for Havas London's Coors Light 'Fresh Climb' spot, and director Sam Pilling decided on a spectacular mountain top bar in Soldën Austria.

Molson Coors Beverage Company will rebrand Coors Light to Coors from March 2021. The producer has also committed a multimillion-pound investment in the UK to drive ongoing growth in the premium 4% beer category.

The commercials were closed with a voice-over from actor Eddie Barth, who read the slogan, "Lite Beer from Miller: Everything you've always wanted in a beer. And less." The then-recently retired New York Jets running back Matt Snell was the first person to appear in Miller Lite's first commercial in 1973.

Often touting the slogan, “as cold as the Rockies,” it's fitting that the mountains on the highly-recognizable Coors Light can are found in the Centennial State. Rising to a massive height of 14,023 feet, the mountain is Wilson Peak, which is located near Telluride, Colorado.

The classically-rugged Wilson Peak, at 14,017 ft., is the signature symbol for the San Juan Mountains and the inspiration for the mountain graphic that was used on Coors Banquet and is still used on the Coors Light packaging.

Coors Banquet is an easy-drinking, lager-style beer; the ingredient list is simple enough (water, barley malt, yeast, and hop extract), but lager-style brews use a specific type of lager yeast which lends to the overall flavor of the beer.

American style light lager Coors Light Beer is an American style light lager. Crisp, clean and refreshing, this light beer has a 4.2% ABV. This light calorie beer has clean malt notes and low bitterness. Coors Light lager beer is cold lagered, cold filtered and cold packaged.

In real life, the iconic beer pitchman was played by actor Jonathan Goldsmith. While he has had a prolific acting career, with roles on everything from Days of Our Lives to Dallas, he is probably best remembered for this beer campaign.

The Most Interesting Man in the World was an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements first began appearing in the United States in 2006 and became a popular Internet meme.

Light beer had its origins in the 1940s, when the Coors Brewing Company introduced a beer called Coors Light that was lighter in body and calories than the company's premium lager offering.

In the 1940s, the Coors Brewing Company introduced a beer called "Coors Light" that was lighter in body and calories.