2016 Honda Civic TV commercial - One Direction Approved
Advertisers
Advertisers of the 2016 Honda Civic TV Spot, 'One Direction Approved' Featuring One Direction
Honda
Honda, a Japanese multinational corporation, is one of the world's largest manufacturers of automobiles, motorcycles, and power equipment. The company was founded by Soichiro Honda and Takeo Fujisawa...
What the 2016 Honda Civic TV commercial - One Direction Approved is about.
The 2016 Honda Civic TV spot, 'One Direction Approved,' featured the popular British boy-band One Direction endorsing the newly redesigned 2016 Honda Civic. The ad was launched during the peak holiday shopping period in November and December of 2015, targeting millennials who were in the market for a reliable yet stylish car.
The TV spot opened with the members of One Direction driving their sleek and sophisticated Honda Civic down the open road. As they ride through the city, they preview the new features and benefits of the car, highlighting the musically-inspired body design and impressive fuel economy.
The band shared their individual experiences with the Civic's improved safety features and hands-free technology while driving on the road, thereby showing that the car was not only fashionable but also a practical choice for young drivers who wanted a safe and efficient ride.
The ad concluded with the entire group of One Direction getting out of the Civic and giving their seal of approval with a thumbs up. The tagline "One Direction Approved" appeared on the screen, emphasizing the band's endorsement.
Overall, the TV spot was effective in targeting the younger consumers and generating buzz about the newly redesigned Honda Civic. The use of a popular band like One Direction combined with a catchy tagline made the Civic seem more appealing to the Millennial demographic.
2016 Honda Civic TV commercial - One Direction Approved produced for Honda was first shown on television on January 3, 2016.
Song from commercial 2016 Honda Civic TV Spot, 'One Direction Approved' Featuring One Direction
One Direction - "Drag Me Down"
"Drag Me Down" is a song by the English-Irish boy band One Direction. It was released as the lead single for their fifth studio album , "Made in the A.M.," in 2015. The song gained popularity and received positive reviews from music critics.
Lyrics and MeaningThe lyrics of "Drag Me Down" convey a message of resilience and determination. The song talks about having a strong love that encourages the narrator to persevere against negativity. It expresses the idea that with the support and love of someone special, no one can bring them down.
The song's chorus reflects this sentiment, with lines such as "Nobody, nobody / Can drag me down" emphasizing the narrator's confidence and determination to overcome obstacles.
Commercial Success"Drag Me Down" was well-received commercially, reaching number one on various music charts, including the UK Singles Chart, US Billboard Hot 100, and Canadian Hot 100. It also achieved international success, charting in several countries worldwide.
The music video for "Drag Me Down" was released on August 20, 2015, and features the members of One Direction training as astronauts at NASA's Johnson Space Center. The video garnered millions of views on YouTube.
Impact and Legacy"Drag Me Down" was a significant milestone for One Direction as it marked their first single release as a four-member group following the departure of Zayn Malik. The song showcased the band's continued popularity and ability to deliver catchy pop anthems.
Due to its inspirational lyrics and upbeat sound, "Drag Me Down" became an anthem for fans and gained a special place in the hearts of One Direction's dedicated fanbase.
Overall, "Drag Me Down" is a powerful and uplifting song that showcases One Direction's talent and resonates with listeners through its themes of resilience and love.
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