Hyundai Motor Company, often referred to as Hyundai Motors, is a global automobile manufacturer headquartered in Seoul, South Korea. It is one of the largest automotive manufacturers in the world and...
In 2012, Hyundai released a TV spot for its Sonata Hybrid model that focused on the car's battery technology. The ad, titled "Batteries", aimed to dispel any concerns about battery life by showcasing the Sonata Hybrid's impressive battery capabilities.
The ad begins with a man walking into a room filled with car batteries, where he picks up a label that reads "Lithium Polymer Battery". He then proceeds to walk outside, where he sees a Sonata Hybrid parked in a driveway. The man pops the hood of the car to reveal the same label he had just picked up.
The commercial goes on to explain that the Sonata Hybrid's lithium polymer battery is not only powerful but also lightweight, allowing the car to achieve better gas mileage. The ad also highlights the car's regenerative braking system, which charges the battery while the car is stopping or slowing down.
Throughout the sixty-second spot, the Sonata Hybrid is portrayed as an innovative and eco-friendly car that utilizes advanced battery technology to deliver an exceptional driving experience. The ad ends with a tagline that reads, "The all-new Sonata Hybrid. The future of the hybrid is here."
The "Batteries" TV spot was a smart move for Hyundai, as it helped differentiate the Sonata Hybrid from other hybrid models available on the market. By emphasizing the car's battery technology and overall performance, Hyundai was able to position the Sonata Hybrid as a leader in the hybrid vehicle space.
2012 Hyundai Sonata Hybrid TV commercial - Batteries produced for Hyundai was first shown on television on September 19, 2012.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Innocean is a global marketing communication company that was founded in 2005. It primarily manages the marketing communication of the Hyundai Motor Company and has 31 offices in 16 countries. Innocea...