What the Norfolk Southern TV commercial - Whats Your Function? is about.

Title: Norfolk Southern TV Spot: "What's Your Function?"

Introduction:The Norfolk Southern TV spot, titled "What's Your Function?", is a captivating and engaging commercial that showcases the multifaceted and vital role that Norfolk Southern plays in our everyday lives. This advertisement highlights the essential functions of the company, emphasizing how it connects people, businesses, and communities across America. With compelling visuals and a powerful message, the Norfolk Southern TV spot successfully captures the essence of the company's mission and its importance to the nation's economy.

Body:The commercial opens with a panoramic view of vast landscapes, showcasing the diverse regions served by Norfolk Southern's extensive rail network. An inspiring voiceover begins, drawing viewers' attention to the multitude of functions Norfolk Southern fulfills in their lives. The narration prompts the audience to ponder, "What's your function?", inviting them to consider how Norfolk Southern impacts their daily routines.

The commercial then transitions into a series of scenes that highlight the various roles of Norfolk Southern. The first scene showcases a bustling industrial area, bustling with activity, where rows of shipping containers are being loaded and unloaded from trains. The voiceover explains how Norfolk Southern transports goods and raw materials for businesses across the country, enabling the flow of commerce and driving the economy forward.

Next, the focus shifts to a picturesque town as a passenger train arrives at the platform. This scene highlights Norfolk Southern's role in providing reliable transportation for commuters, connecting people to various destinations safely and efficiently. The voiceover emphasizes the convenience and importance of this transportation option in our daily lives.

The advertisement then moves on to a scene featuring a team of engineers and technicians working tirelessly on a locomotive. This highlights Norfolk Southern's commitment to innovation and technology, ensuring that their engines and rail infrastructure are constantly updated and maintained to the highest standards. The voiceover underscores the company's dedication to safety and efficiency, ensuring the smooth functioning of the entire rail network.

As the commercial progresses, it showcases Norfolk Southern's commitment to environmental sustainability. A freight train loaded with wind turbine components rolls through a picturesque landscape. The voiceover highlights how Norfolk Southern aids the growth of renewable energy by transporting components for wind farms, promoting a greener and more sustainable future.

The final scene captures the emotional impact of Norfolk Southern's work. A father and daughter sit by the tracks, watching a passing train, evoking a sense of nostalgia and a connection to the heritage of rail transportation. The voiceover concludes with a powerful statement: "Norfolk Southern. Functioning for America."

Conclusion:The Norfolk Southern TV spot

Norfolk Southern TV commercial - Whats Your Function? produced for Norfolk Southern Corporation was first shown on television on June 5, 2013.