The National Hockey League 2023 Stanley Cup Playoffs TV commercial - Built to Share
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The National Hockey League (NHL)
The National Hockey League (NHL) is a professional ice hockey league based in North America. It was founded in 1917 in Montreal, Quebec, Canada, and is now comprised of 31 teams, with 24 in the United...
What the The National Hockey League 2023 Stanley Cup Playoffs TV commercial - Built to Share is about.
The National Hockey League (NHL) has recently released their TV spot for the 2023 Stanley Cup Playoffs, and it is an absolute masterpiece. Set to the beautifully haunting tune of "Built to Share" by First Aid Kit, the commercial is a stunning tribute to the teamwork and dedication required to reach the pinnacle of success in professional hockey.
The ad opens with sweeping panoramas of iconic hockey arenas from across North America, highlighting the passion and intensity of the fans who pack them to capacity. We see players lacing up their skates, coaches barking instructions, and referees dropping the puck for faceoffs.
And then, as the music crescendos, we witness the sheer athleticism of the NHL's finest, as they execute stunning breakaways, bone-crushing hits and incredible saves in a moment that demands everything of them. As the clock ticks down to zero, we see the joy and elation of the players, coaches and fans alike, as they celebrate a hard-fought victory.
The message is clear - the Stanley Cup Playoffs are a true test of character, both on and off the ice, and only those who commit themselves fully to the game will emerge triumphant. And just as the teams must work together to achieve their ultimate goal, so too must we, as fans, come together to share in the excitement and passion of this incredible sport.
In all, the NHL's 2023 Stanley Cup Playoffs TV spot is a powerful testament to the strength and spirit of hockey, and a reminder of why this beloved sport continues to captivate a global audience. Built to Share, indeed.
The National Hockey League 2023 Stanley Cup Playoffs TV commercial - Built to Share produced for The National Hockey League (NHL) was first shown on television on April 18, 2023.
Song from commercial The National Hockey League 2023 Stanley Cup Playoffs TV Spot, 'Built to Share' Song by First Aid Kid
"On the Road Again" by First Aid Kit
"On the Road Again" is a song originally written and performed by Willie Nelson in 1980. First Aid Kit, a Swedish musical duo, released a cover of the song on August 14, 2020. The cover features cellphone footage from the duo's tours throughout the years, and the video was made to bring joy and hope to people during the COVID-19 pandemic.
Lyrics and Chords
The lyrics of the song talk about the joy of being on the road and traveling. The cover by First Aid Kit features easy chords for novice guitar and ukulele players. You can find the chords for the song on various websites, including Ultimate Guitar.
Reception
The cover by First Aid Kit has been well received by fans and critics alike, with many praising the duo's harmonies and emotional delivery. The song was included in a new mix by All Songs Considered and can be listened to on Spotify. Proceeds from the song were donated to Crew Nation ), a global relief fund for live music crews affected by COVID-19.
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