What the First Book TV commercial - ABC: Imagine a World is about.

The First Book TV Spot, 'ABC: Imagine a World' Featuring Kenneth Branagh, begins by showcasing a young girl reading in a library. It then shifts to various scenes featuring children of diverse backgrounds reading books at various locations, including a hospital room, a park, and a home. Throughout the ad, a voiceover asks the viewer to imagine a world where all children have access to education and resources.

The ad is soundtracked by a children's choir singing the alphabet song. As the song progresses, the visuals become more vibrant and the children's imaginations are brought to life. The ad culminates with the young girl from the beginning reading a book while sitting underneath a tree.

The First Book TV Spot is aimed at raising awareness for the nonprofit organization which provides access to new books for children in need. The ad effectively conveys the message that education is a universal right that should be accessible to all children, regardless of their background or circumstances.

Kenneth Branagh's voiceover adds gravitas to the ad, underscoring the importance of the work done by First Book. By creating an emotional connection with the viewer, the ad encourages people to donate and support the organization's mission of fostering a love of reading among children. Overall, the First Book TV Spot is a moving and inspiring piece of advertising that seeks to make positive change in the world.

First Book TV commercial - ABC: Imagine a World produced for First Book was first shown on television on January 8, 2020.