Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

Low Rates And Great Discounts GEICO's cheap car insurance rates and discounts could save you 15% or more. These are just a few of our car insurance discounts: Multi-car discount.

Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.

Actor Will Arnett Actor Will Arnett is starring in new GEICO commercials - as an adversary to the gecko. Richmond's The Martin Agency came up with the gecko character nearly 25 years ago, and the firm brought in Arnett to be its frenemy in an effort bring new angles to the long-running character.

Transcript

• Boss: Hey, I'm glad I caught you.
• Gecko: All right.
• Gecko: "Good Driver Discounts: Now That's The Stuff.”
• Boss: How 'bout this?
• Gecko: "They're The Bee's Knees?”
• Boss: Or this?
• Gecko: Sir, how about just fifteen minutes could save you fifteen percent or more on car insurance?
• Boss: Heh, yeah.

Government Employees Insurance Company What does GEICO stand for? Government Employees Insurance Company. Puzzled, are you? Well, the name goes back to the beginnings of the company. Founder Leo Goodwin first targeted a customer base of U.S. government employees and military personnel.

The Gecko's Latest Adventures Our beloved GEICO Gecko® loves to tell people how GEICO could help them save on insurance. Check out some of his latest commercial spots in the playlist below: Stay tuned for more Gecko commercials coming soon!

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

In addition to auto insurance, GEICO can help you with: Motorcycle, ATV, RV, and Boat insurance. Homeowners, Renters, Condo, Co-op, and Mobile Home insurance. Personal Umbrella Protection.

We give Geico a rating of 9.1 out of 10.0 and name it the Best for Budget-Conscious Drivers in 2023. The provider ranked sixth overall in our in-depth industry review for the best car insurance companies, sitting right behind State Farm and USAA.

GEICO's Gecko (or is it Martin?) Martin or Gecko, whatever you call him, is the brainchild of GEICO's Virginia-based ad agency, Martin Agency, according to virtualhumans.org.

Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.