What the Angies List TV commercial - Working Mom is about.

Title: Angie's List TV Spot, 'Working Mom'

Introduction:In this captivating TV spot titled 'Working Mom,' Angie's List sheds light on the inspiring and often challenging lives of working moms. Through a heartwarming narrative, the advertisement captures the essence of their versatile roles, highlighting the ways in which Angie's List supports these incredible individuals.

Scene 1: The Morning RushThe scene opens to a bustling household as the sun rises. We see a working mom juggling multiple tasks simultaneously. She skillfully prepares breakfast, dresses her children, and checks her work emails, all the while glancing at her never-ending to-do list. The hectic yet familiar ambiance resonates with viewers, acknowledging the daily balancing act faced by many working mothers.

Scene 2: Navigating ChallengesAs the narrative continues, we witness the working mom embarking on her workday. From dropping her kids off at school to attending meetings and making important calls, she confronts the various challenges that arise. The camera captures her determination, showcasing the strength and resilience that working moms possess.

Scene 3: Home Improvement WoesComing home, the working mom encounters yet another hurdle — a leaking faucet. Frustrated, she searches for a reliable solution to get the problem fixed promptly. This is where Angie's List enters the picture. The TV spot subtly introduces the brand as a trustworthy resource that working moms can rely on for home improvement services, providing a much-needed relief from their mounting responsibilities.

Scene 4: Angie's List to the RescueThrough a seamless transition, the working mom turns to her smartphone and opens the Angie's List app. The intuitive interface guides her through the process of finding highly-rated and reliable plumbing services nearby. With a few taps and a sense of relief on her face, she schedules an appointment, giving her the confidence that her home will soon be back in order.

Scene 5: The ResolutionThe TV spot concludes with the working mom happily engaging with the plumber sent by Angie's List. As they discuss the issue, viewers witness the professionalism and expertise of the service provider, reinforcing the trust placed in Angie's List. The scene is a testament to the brand's commitment to connecting working moms with skilled professionals who can efficiently solve their home improvement concerns.

Conclusion:Angie's List's TV spot, 'Working Mom' beautifully captures the relentless determination and everyday challenges faced by working moms. It portrays the brand as a supportive ally, providing a reliable solution for their home improvement needs. By showcasing the strength and resourcefulness of working moms, the advertisement resonates with viewers and highlights Angie's List as a trusted partner in making their lives a little easier.

Angies List TV commercial - Working Mom produced for Angi was first shown on television on September 14, 2013.