What the Lupus Foundation of America TV commercial - Boxing Match is about.

The Lupus Foundation of America TV spot titled 'Boxing Match' is a powerful and emotional advertisement that sheds light on the challenges faced by those suffering from Lupus. The ad opens with a boxing ring where two fighters are ready to battle it out. However, what appears to be a typical boxing match takes a dramatic turn.

As the bell rings, the fighter on the left suddenly collapses. We see her struggling with an invisible force, unable to get up and continue fighting. The audience is left in shock as the screen fades to black, and we hear a voice over that says, "When Lupus flares up, it's a real fight."

The ad then goes on to share the message of the Lupus Foundation of America and how they are committed to finding a cure for this debilitating disease. The goal of this advertisement is to create awareness about Lupus, a chronic autoimmune disease that affects more than one and a half million people in the United States alone.

With this ad, the Lupus Foundation of America aims to create an emotional connection with its audience, providing insights about the reality of living with Lupus. It depicts the daily struggles of those affected by the disease, celebrating their strength and resilience.

In conclusion, the 'Boxing Match' ad from the Lupus Foundation of America is a powerful and emotional campaign that engages its audience while bringing attention to an essential and often overlooked cause.

Lupus Foundation of America TV commercial - Boxing Match produced for Lupus Foundation of America was first shown on television on May 26, 2021.