What the ELIQUIS TV commercial - Accept It is about.
The ELIQUIS TV spot "Accept It" is a subtle and emotional ad that showcases the pill that helps prevent blood clots and reduce the risk of stroke in people living with atrial fibrillation. The ad begins with a woman, Elaine, a woman who is calmly packing while narrating her experiences with a racing heart.
The soft, melancholy piano playing in the background creates an almost soothing atmosphere, as Elaine looks into the camera and speaks about the difficulties of living with a heart condition. She talks about how life changes when she began taking ELIQUIS for her atrial fibrillation. She says, "I had to accept atrial fibrillation, then I had to accept what I was taking."
Elaine then goes on to explain that ELIQUIS is a pill taken twice daily, initially reluctant, then as the testament to the drug utilising her own words, following "now I take ELIQUIS everyday."
The images of Elaine packing are intercut with close-ups of the pills being taken without water, clearly showcasing that the drug can be taken anytime, anywhere. The ad ends with Elaine walking out of her home with a sense of freedom, and the calming musical notes turn slightly more upbeat, indicating a happier and more optimistic outlook on life after taking ELIQUIS.
Overall, the ELIQUIS TV spot "Accept It" presents a relatable character, and a sensitive approach to living with a heart condition. It also highlights the ease of taking ELIQUIS and the freedom it provides, making it an attractive option for people living with atrial fibrillation.
ELIQUIS TV commercial - Accept It produced for
ELIQUIS
was first shown on television on March 8, 2015.
Frequently Asked Questions about eliquis tv spot, 'accept it'
Michael Graham - ELIQUIS TV Commercial | IMDb.
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Tim Williams (actor)
Tim Williams |
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Born | August 16, 1966 Houston, Texas, United States |
Occupation | Actor |
Years active | 1994–present |
Children | 2 |
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