About SubaruSubaru is a Japanese automobile manufacturer that produces a range of vehicles, including sedans, SUVs, and sports cars. The company was founded in 1953, and its headquarters are located i...
Title: Subaru TV Spot Review: 'Checking on the Kids'
Introduction:Subaru has always been known for their commitment to safety, family, and adventure. Their TV spots have a way of capturing these values and bringing them to life. In their latest commercial titled 'Checking on the Kids,' Subaru takes us on a heartwarming journey while highlighting the safety features of their vehicles. Let's dive into the details and explore why this TV spot is a winner.
Description:The commercial kicks off with a wide-angle shot of a picturesque suburban neighborhood, where children are playing outside, carefree and full of energy. The scene exudes a sense of warmth and community, making the viewers feel instantly connected.
As the camera zooms in on a particular house, we see a concerned mother standing at the window, looking out at her playing children. The voiceover starts, emphasizing the importance of keeping our loved ones safe, especially when it comes to our little adventurers.
The mother's gaze slowly shifts to her Subaru parked in the driveway - a symbol of reliability and security. It becomes clear that she trusts her Subaru implicitly to protect her most precious cargo.
Cutting to the inside of the vehicle, we see a close-up of the mother's face. Her expression subtly shifts from worry to a sense of relief as she glances at the rearview mirror, checking on her children without taking her eyes off the road.
Seamlessly, the commercial transitions to a stunning montage of Subaru's advanced safety features. We witness the car's Lane Keep Assist guiding the vehicle safely within the lines, Adaptive Cruise Control maintaining a safe distance from the car ahead, and the Pre-Collision Braking System alerting and reducing the impact of potential accidents.
Throughout the montage, the mother's voiceover reiterates the brand's commitment to keeping families safe on the road. Subaru's dedication to advanced safety technologies becomes clear, making it the ultimate choice for parents who prioritize their family's wellbeing.
The commercial concludes with the mother arriving back home and parking her Subaru in the driveway once again. The camera pans back to the children playing outside, their laughter and joyous energy painting a wholesome picture of a happy family.
Closing Thoughts:Subaru's TV spot, 'Checking on the Kids,' successfully delivers an emotionally charged message while highlighting the brand's advanced safety features. By tapping into the universal theme of parenthood and the cherished moments we share with our families, Subaru strikes a chord with viewers.
This TV spot not only showcases Subaru's commitment to safety but also strengthens their brand image
Subaru TV commercial - Checking on the Kids produced for Subaru was first shown on television on October 25, 2015.
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