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Advertisers of the McDonald's TV Spot, 'My Place'

McDonalds TV commercial - My Place
McDonald's

McDonald's is a leading fast-food chain of restaurants that was founded in 1940 by Richard and Maurice McDonald. With over 38,000 locations across the world, McDonald's is a recognized brand that serv...

What the McDonalds TV commercial - My Place is about.

McDonalds TV commercial - My Place

Title: "My Place: A McDonald's TV Spot That Celebrates Inclusion and Belonging"

Introduction:Imagine a world where everyone feels a sense of belonging, a place where people from all walks of life come together to celebrate their unique identities. McDonald's TV Spot, 'My Place,' beautifully captures this essence, showing us the power of inclusion and the joy of finding our own special place in the world.

Description:At first glance, 'My Place' seems like any other commercial, but as the story unfolds, it reveals a heartfelt narrative that touches the hearts of viewers. The TV spot portrays a diverse group of individuals, each with their own distinct personalities, passions, and dreams.

The scene is set in a vibrant McDonald's restaurant, bustling with activity and laughter. People from various backgrounds gather in this familiar space, united by their shared experiences and love for McDonald's food. The upbeat music adds to the energetic atmosphere, reflecting the positive vibes that permeate throughout.

As the camera pans, we are introduced to a young girl wearing a hearing aid, rocking her purple hair, and sharing a smile with her friends. We see a wheelchair-bound teenager chatting animatedly with his friends over a box of Chicken McNuggets. Amidst the crowd, an elderly couple holds hands while they savor their favorite McDonald's burger.

The advertisement beautifully captures the genuine connections formed within this McDonald's restaurant. It emphasizes that regardless of our differences and backgrounds, the desire for connection and a place to call our own is universal.

As the TV spot progresses, we witness the incredible moments of joy, laughter, and connection that unfold within these walls. The diverse cast of characters, from all walks of life, find comfort and solace in this shared space. It's not just about the food, but the sense of belonging and community that McDonald's so effortlessly creates.

The commercial showcases genuine moments of inclusivity, celebrating individuals with disabilities, different cultural backgrounds, and varying age groups. It boldly asserts that everyone deserves to feel welcome and valued. It challenges societal norms and encourages viewers to embrace diversity and celebrate the richness it brings to our lives.

Conclusion:McDonald's TV Spot, 'My Place,' serves as a powerful reminder that we all have a place where we belong. It celebrates the magic that happens when people with different backgrounds come together, sharing stories, laughter, and love over their favorite McDonald's meals.

By highlighting the diversity and the special bonds forged within the walls of McDonald's, 'My Place' encourages viewers to appreciate and embrace the beauty

McDonalds TV commercial - My Place produced for McDonald's was first shown on television on February 18, 2017.

Frequently Asked Questions about mcdonald's tv spot, 'my place'

“As featured in” includes a film montage that pieces together snippets from films and TV where McDonald's has been referenced, including Friends, Seinfeld, Loki, Clueless and Coming to America.

Sign up to track 2,624 nationally aired TV ad campaigns for McDonald's, a Super Bowl advertiser. In the past 30 days, McDonald's has had 17,124 airings and earned a hot airing rank of #14 with an impressive spend ranking of #8 as compared to all other advertisers.

The Founder The Founder grossed $12.8 million in the United-States and Canada and $11.3 million in others territories, for a worldwide total of $24.1 million. In North America, the film was expected to gross $3 million from 1,115 theaters in its opening weekend. It ended up earning $3.8 million, finishing 9th at the box office.

The Founder After a fateful encounter with the McDonald brothers, struggling salesman Ray Kroc becomes driven to change the way hamburgers are made and sold. Watch all you want.

McDonald's marketing strategy has helped the company achieve the success it commands today. From the start of its growth, the company wanted to build strong brand recognition and market penetration to help promote its growing franchise business.

In addition to the usual media such as television, radio and newspaper ads, the company makes significant use of billboards and signage, and sponsors sporting events ranging from Little League to the FIFA World Cup and Olympic Games.

The tale the film tells, of an enterprising salesman, Ray Kroc, who grows a small burger stand owned by Dick and Mac McDonald into an empire and makes them into enemies along the way, is largely true, but just how accurate The Founder is is up for debate.

The Founder movie's portrayal of Ray Kroc as someone who was struggling to make ends meet was definitely a true reflection of where he was when he met the McDonald's brothers in 1954 – he was indeed a milkshake mixer salesman who was down on his luck. But it also correctly framed him as someone with business instinct.

Our mission is to make delicious feel-good moments easy for everyone. This is how we uniquely feed and foster communities.

McDonald's Mission We serve delicious food people feel good about eating, with convenient locations and hours and affordable prices, and by working hard to offer the speed, choice and personalization our customers expect.

McDonald's marketing strategy includes investing in online and offline marketing methods that spread its clear, brand-centered messages to a large audience and using other channels like its dedicated mobile app to reach and keep loyal customers.

Brand cues McDonald's has a range of brand cues that it uses to a tee. From its iconic sonic sound through to its Golden Arches. Not to mention good old Ronald McDonald. All these assets have a distinct look and feel and colour palette that we all know and love.

Videos

Watch McDonald's TV Commercial, 'My Place'

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Actors

Actors who starred in McDonald's TV Spot, 'My Place'

DeJean Brown photo
Duane Avery photo
Lauryn Kennedy Hardy photo
Marcel Arman photo
Tiffany Driver photo
Agenices

Agenices of the McDonald's TV Spot, 'My Place'

McDonalds TV commercial - My Place
DDB Chicago

DDB Chicago is one of the leading advertising agencies in the United States. Founded in 1949, DDB Chicago has a long history of creating some of the most iconic and memorable ad campaigns in the indus...

McDonalds TV commercial - My Place
OMD West

OMD West is a part of OMD Worldwide, a media communications agency and a subsidiary of Omnicom Group. OMD West provides media planning and buying services to clients based on the West Coast of the Uni...

McDonalds TV commercial - My Place
We Are Unlimited

We Are Unlimited is an innovative marketing agency based in Chicago, Illinois that was founded in 2016. The company was formed as a joint venture between Omnicom Group and McDonald's USA to exclusivel...

Products

Products Advertised

McDonald's App
McDonald's McCafé Hot Chocolate
McDonald's McCafé Premium Roast Coffee
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