Lean In is a non-profit organization that was founded by Sheryl Sandberg in 2013. The organization is named after Sandberg's best-selling book "Lean In: Women, Work, and the Will to Lead" which encour...
LeanIn Together TV Spot, 'NBA & WNBA Stars Are In - Are You?' is a powerful advertisement that showcases the unique power of teamwork – particularly between men and women. The ad features a host of NBA and WNBA stars like Steph Curry, LeBron James, and Elena Delle Donne, among others, coming together to promote the idea of gender equality and the importance of men and women working together to create a more equitable and just world.
The spot begins with various basketball stars setting up for a game on a court while a voice-over narrates the importance of working together to create a fair and equal society. The ad then showcases the iconic stars playing together, man and woman, black and white, showcasing an image of true representation, inclusion, and partnership. The commercial also highlights how men and women benefit from each other's support and guidance, in both personal and professional lives.
In the final moments of the ad, Curry and Delle Donne urge viewers to get involved and lean in together, to work as a collective force to bring about positive change. They call on us to work for fairness and equality at home, in the workplace, and in our communities. The campaign's aim is to encourage men and women alike to join forces and work towards gender equality instead of working in silos.
In summary, the LeanIn Together TV Spot, 'NBA & WNBA Stars Are In - Are You?' is an inspiring campaign that showcases the power of teamwork and the value of collaborating towards a more equitable society. It's a call to action encouraging all of us to come together and lean in to create a more just world.
LeanIn Together TV commercial - NBA & WNBA Stars Are In ? Are You? produced for Lean In was first shown on television on March 4, 2015.
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