TriCalm is a company that is dedicated to creating safe and effective solutions for people who suffer from skin sensitivity and itchiness. The company focuses on developing products that are gentle on...
TriCalm is a popular brand that produces anti-itch creams and moisturizers for people dealing with various types of skin irritations. To promote their products, the brand launched a TV spot titled "Moms and Summer Itches", which showcases the potential benefits of their anti-itch creams for moms and their children during summer.
The TV spot opens with a mother enjoying a summer day outside with her children. Suddenly, the child starts to scratch and becomes uncomfortable due to an insect bite. It then provides an insight into the typical worries of moms— scrappy kids who have just returned from the garden, being prone to allergic reactions, and other summer irritations.
The ad then presented how TriCalm products can offer quick relief. It shows moms applying TriCalm, instantaneously stopping the itching and burning sensation. The child then happily runs back outside to enjoy the sunshine and concludes with a message from the brand reassuring viewers that with TriCalm, every itch can be solved easily within minutes.
In conclusion, "Moms and Summer Itches" aims to promote TriCalm's anti-itch creams and lotions to a wider audience by focusing on the common concerns of moms during the hot summer. The ad succeeds in connecting with its target audience by highlighting the genuine need for a quick and effective way to stop skin irritations and offer convenient relief.
TriCalm TV commercial - Moms and Summer Itches produced for TriCalm was first shown on television on June 22, 2014.
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