What the Fiverr TV commercial - Social Media is about.
Fiverr is an online marketplace that connects businesses with talented freelancers from different corners of the world. The platform offers a wide range of digital services, including graphic design, content writing, marketing, web development, and many more. In a bid to promote the platform and its services, Fiverr debuted a TV spot titled "Social Media".
The Fiverr TV spot "Social Media" highlights the importance of social media for businesses in today's digital world. The TV ad showcases a small business owner who's struggling to manage her social media presence. The business owner is shown juggling between different social media platforms, unable to keep up with the constant demands of updating and posting content. The ad then shifts focus to Fiverr, highlighting the platform's vast pool of social media experts who can help businesses like hers manage their social media accounts.
The TV spot emphasizes how Fiverr can help businesses overcome their digital challenges and provide them access to top-notch freelancers at an affordable price. The ad concludes by encouraging viewers to visit Fiverr and connect with talented social media experts who can help businesses grow.
The Fiverr TV spot "Social Media" effectively showcases the platform's services and how it can help businesses overcome digital challenges. The ad uses relatable scenarios and highlights the ease of working with Fiverr to make its point. Overall, the TV spot is an excellent example of effective marketing that not only promotes the platform but also educates businesses about the importance of social media in today's digital world.
Fiverr TV commercial - Social Media produced for
Fiverr
was first shown on television on October 4, 2022.
Frequently Asked Questions about fiverr tv spot, 'social media'
TV ads cast a wide net and there's no clear way of knowing if audiences even have the volume on when your ad starts playing. Social media ads allow you to target a specific audience as well as show you how many people engaged with each ad.
Contact the station directly.
If you want to reach a large audience, you'll need to negotiate with multiple networks to get your ad out there. Visit the websites of the stations you'd like to work with, and look for a sales representative or advertising manager you can contact.
Video Ads
A study by Wyzowl shows it's used by 86% of businesses. The same study shows that people watch an average of 19 hours of video content every week. This makes video ads one of the most effective types of social media ads. Every major social media platform supports video ads.
So while social media penetration is huge, TV is quite a bit bigger. So more people can see the message. People watch TV primarily at home or during leisure time. This means that they can focus on the message and take it in, rather than having to divide their attention with their work at the same time.
Not surprisingly, commercial cost will vary based on length. If a station can sell a 30-second ad for $1000, they may choose to sell two 15-second spots for $500 each. Although it is typical for longer commercials to cost more than shorter ones, it is not always the case that the cost-per-second is the same.
If you appear in a local commercial and aren't in a union, you can likely expect to earn only your hourly or daily payment for the acting work. Whether you receive residuals may also depend on your role in the commercial.
Facebook
1. Facebook - 3.03 billion MAUs. Facebook is the largest social networking site, with over 3 billion people using it monthly, according to Statista. This means roughly 37 percent of the world's population are Facebook users.
Instagram
The undisputed champion currently holding the highest social platform ROI is Instagram. Among our marketers, Instagram ranks number one for ROI, engagement, and offers the highest quality leads. and have an algorithm recommending the most relevant content to them.
There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.
According to a study conducted by MarketShare, television advertising still serves as the “giant megaphone” of information dissemination to the public. This may come as a surprise to the many business owners who have shifted marketing dollars away from television in favor of digital media.
between $5 and $100 per 1,000 viewers
Average TV Ad Broadcasting Costs
For local television stations, advertisers can expect to pay between $5 and $100 per 1,000 viewers for a 30-second commercial.
Depending on the complexity of the shoot and the editing required, production costs for a 30-second ad may range from $1,000 to more than $50,000. Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television.
