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Advertisers of the Priceline.com TV Spot, 'Operation' Feat. William Shatner, Kaley Cuoco

Priceline.com TV commercial - Operation Feat. William Shatner, Kaley Cuoco
Priceline.com

Priceline.com is an American company that specializes in online travel bookings and related services. It was founded in 1997 by Jay S. Walker and Scott Case, and is headquartered in Norwalk, Connectic...

What the Priceline.com TV commercial - Operation Feat. William Shatner, Kaley Cuoco is about.

Priceline.com TV commercial - Operation Feat. William Shatner, Kaley Cuoco

The Priceline.com TV Spot 'Operation' is a humorous commercial featuring renowned actor William Shatner and actress Kaley Cuoco. The ad showcases an operation room where Shatner 'operates' on a man's budget using the Priceline website, which then gets Cuoco to check that he's getting a good deal.

The commercial begins with Shatner in his iconic Star Trek captain's suit, standing confidently in a hospital operating theater. He addresses an anesthetized patient and explains that he is there to help him with his budget, which seems to be under deep stress. From this point, the ad moves into humor mode as Shatner pulls up the Priceline website and begins to 'operate' on the budget.

As the ad progresses, Shatner uses spectacular lines, funny jokes, and deep expertise to help the man save money on his hotel reservations. Key moments, like Shatner breaking out into a rendition of "Lucy in the Sky with Diamonds" during the 'operation,' add some comic relief to the commercial.

At the end of the ad, Kaley Cuoco enters the operating room with a skeptical look on her face, but after reviewing the Priceline website, she declares that the patient has indeed received a great deal. The ad ends with Shatner hilariously quipping "I did it just to impress her."

Overall, the Priceline.com TV Spot 'Operation' is a well-executed, hilarious, and memorable commercial featuring two iconic stars. The ad uses humor, expertise, and creativity to compel viewers to book their next trip on Priceline.

Priceline.com TV commercial - Operation Feat. William Shatner, Kaley Cuoco produced for Priceline.com was first shown on television on February 4, 2013.

Frequently Asked Questions about priceline.com tv spot, 'operation' feat. william shatner, kaley cuoco

Shatner has served as Priceline's spokesperson for 14 years, but CEO Christopher Soder said Priceline is pursuing a new advertising strategy. “The challenge is harder to get people's attention than it used to be. … So we decided to do something really over the top to get the message across.”?

The new campaign, titled Go To Your Happy Price, features brand ambassador and actress Kaley Cuoco trying to convince her colleagues they'll be able to take an affordable vacation.

No, Kaley Cuoco is not related to William Shatner. Kaley Cuoco's father is Gary Carmine Cuoco, a real estate broker of Italian descent, and her mother, Layne Ann Cuoco, is a homemaker of English-German ancestry.

Shatner's stake, once worth $20.6 million, is now worth just a smidge over $200,000, according to the newspaper. But the company says Shatner sold some 125,000 of his shares already, leaving him with about 90,000 today.

Shatner didn't pay for his new historic record - he flew on the New Shepard rocket for free - but others can, and already have: Another Blue Origin passenger, Oliver Daemen, at age 18, became the youngest person (and first teenager) to reach space because his dad, a private-equity executive, bought him a seat.

"Priceline's life became dramatically more difficult when investors began to lose confidence in it," Cassar said. "It essentially mandated that Priceline needed to figure out how to become profitable."

Aglow in Agoura Hills Cuoco's most recent real estate purchase is also the home she's currently trying to sell. In 2022, Cuoco bought this spacious, five-bedroom, Agoura Hills, CA, house with a 45-foot infinity pool and wide-plank floors.

Father-daughter time. Big Bang Theory star Kaley Cuoco has a new role to master: She's now William Shatner's secret daughter in the Priceline Negotiator ads.

"She has a big career and puts that first in her life. It's basically a growing apart and each pursuing separate interests," the insider said. "She has a lot going on in her career now and loves her work. Their relationship is just following different paths.

Shatner didn't pay for his new historic record - he flew on the New Shepard rocket for free - but others can, and already have: Another Blue Origin passenger, Oliver Daemen, at age 18, became the youngest person (and first teenager) to reach space because his dad, a private-equity executive, bought him a seat.

Shatner didn't pay for his new historic record - he flew on the New Shepard rocket for free - but others can, and already have: Another Blue Origin passenger, Oliver Daemen, at age 18, became the youngest person (and first teenager) to reach space because his dad, a private-equity executive, bought him a seat.

Original Captain Kirk William Shatner reveals that he receives no royalties from Star Trek: The Original Series. Shatner had already established himself as a familiar face on television when in 1966 he debuted as Captain James T. Kirk of the Starship Enterprise on the famed sci-fi show created by Gene Roddenberry.

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Agenices

Agenices of the Priceline.com TV Spot, 'Operation' Feat. William Shatner, Kaley Cuoco

Priceline.com TV commercial - Operation Feat. William Shatner, Kaley Cuoco
Butler, Shine, Stern & Partners

Butler, Shine, Stern & Partners (BSSP) is a full-service advertising agency based in Sausalito, California. The company was founded in 1993 by Greg Stern, John Butler, and Mike Shine, all of whom had...

Priceline.com TV commercial - Operation Feat. William Shatner, Kaley Cuoco
Ocean Media

Ocean Media is a well-respected media company based in the United States. The company specializes in providing innovative and effective marketing solutions to businesses looking to expand their reach....

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