Shatner has served as Priceline's spokesperson for 14 years, but CEO Christopher Soder said Priceline is pursuing a new advertising strategy. “The challenge is harder to get people's attention than it used to be. … So we decided to do something really over the top to get the message across.”?

The new campaign, titled Go To Your Happy Price, features brand ambassador and actress Kaley Cuoco trying to convince her colleagues they'll be able to take an affordable vacation.

No, Kaley Cuoco is not related to William Shatner. Kaley Cuoco's father is Gary Carmine Cuoco, a real estate broker of Italian descent, and her mother, Layne Ann Cuoco, is a homemaker of English-German ancestry.

Shatner's stake, once worth $20.6 million, is now worth just a smidge over $200,000, according to the newspaper. But the company says Shatner sold some 125,000 of his shares already, leaving him with about 90,000 today.

Shatner didn't pay for his new historic record - he flew on the New Shepard rocket for free - but others can, and already have: Another Blue Origin passenger, Oliver Daemen, at age 18, became the youngest person (and first teenager) to reach space because his dad, a private-equity executive, bought him a seat.

"Priceline's life became dramatically more difficult when investors began to lose confidence in it," Cassar said. "It essentially mandated that Priceline needed to figure out how to become profitable."

Aglow in Agoura Hills Cuoco's most recent real estate purchase is also the home she's currently trying to sell. In 2022, Cuoco bought this spacious, five-bedroom, Agoura Hills, CA, house with a 45-foot infinity pool and wide-plank floors.

Father-daughter time. Big Bang Theory star Kaley Cuoco has a new role to master: She's now William Shatner's secret daughter in the Priceline Negotiator ads.

"She has a big career and puts that first in her life. It's basically a growing apart and each pursuing separate interests," the insider said. "She has a lot going on in her career now and loves her work. Their relationship is just following different paths.

Shatner didn't pay for his new historic record - he flew on the New Shepard rocket for free - but others can, and already have: Another Blue Origin passenger, Oliver Daemen, at age 18, became the youngest person (and first teenager) to reach space because his dad, a private-equity executive, bought him a seat.

Shatner didn't pay for his new historic record - he flew on the New Shepard rocket for free - but others can, and already have: Another Blue Origin passenger, Oliver Daemen, at age 18, became the youngest person (and first teenager) to reach space because his dad, a private-equity executive, bought him a seat.

Original Captain Kirk William Shatner reveals that he receives no royalties from Star Trek: The Original Series. Shatner had already established himself as a familiar face on television when in 1966 he debuted as Captain James T. Kirk of the Starship Enterprise on the famed sci-fi show created by Gene Roddenberry.