Gatorade is a sports-drink brand that has been around since 1965, invented by a team of researchers at the University of Florida. The company is now a subsidiary of PepsiCo, and its signature product...
Gatorade Flow's TV spot, 'Paul George's Smooth Finish,' is a commercial that features the professional basketball player, Paul George, and showcases his impressive performance on and off the court. The advertisement begins with George in his locker room, preparing for a game with a bottle of Gatorade Flow in hand. As he takes a sip, the beverage's refreshing taste invigorates him, and he heads into the arena.
The camera then captures shots of George as he dribbles the ball, drives to the hoop, and takes on opponents with ease. As he moves effortlessly down the court, the commercial cleverly shifts to show water sliding down a smooth and reflective surface, highlighting the drink's silky texture.
George is seen on multiple occasions taking another swig of Gatorade Flow, as if to signify the beverage's impact on his performance. Finally, the commercial shows George finishing the game with a powerful dunk, cementing his dominance on the court.
The 'Paul George's Smooth Finish' TV spot was well received by audiences due to its unique approach to advertising Gatorade Flow. Rather than simply highlighting the product's taste or nutritional benefits, the commercial seamlessly integrated its smooth texture with George's fluid movements on the court. The spot successfully conveyed the message that Gatorade Flow is an innovative and top-performing sports drink that can help athletes perform at their best.
Gatorade Flow TV commercial - Paul Georges Smooth Finish produced for Gatorade was first shown on television on April 16, 2017.
"93 'Til Infinity" by Souls of Mischief
"93 'Til Infinity" is a song by American hip-hop group Souls of Mischief ), released in 1993 as the second single from their debut album of the same name ). The song is considered a classic of the hip-hop genre and has been sampled and referenced by many other artists.
Lyrics and Meaning
The lyrics of "93 'Til Infinity" describe the group's love for hip-hop culture and their determination to succeed in the music industry. The song's title refers to the idea that their love for hip-hop will last forever, or at least until the year 2093 (which would be 100 years after the song's release).
According to an article on Extra Chill, the song's lyrics "speak to the dreamer in all of us, the part that believes that one day we'll reach our goals and live happily ever after." The article also notes that the song's "uplifting message and infectious beat" have made it a beloved classic in the hip-hop community.
Reception and Legacy
"93 'Til Infinity" has been widely praised by critics and is considered one of the greatest hip-hop songs of all time. It has been sampled and referenced by many other artists, including Kendrick Lamar, J. Cole, and A$AP Rocky.
In a 2013 article for Pitchfork, writer Jayson Greene described the song as "one of hip-hop's most beloved songs" and praised its "jazz-influenced production, effortless rhymes, and easygoing vibe."
Production
The beat for "93 'Til Infinity" was produced by group member A-Plus, who used a sample from jazz pianist Ahmad Jamal's song "Swahililand." In a 2021 interview with Complex, A-Plus described the process of making the beat, saying that he "just let the sample lead the way and built around it."
Conclusion
In conclusion, "93 'Til Infinity" by Souls of Mischief is a classic hip-hop song that is beloved by fans and critics alike. Its uplifting lyrics, infectious beat, and jazz-influenced production have made it a timeless classic in the hip-hop community.
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