Overview of VRBOVRBO (Vacation Rentals by Owner) is one of the world's largest vacation rental marketplaces along with its parent company, Expedia Group. It offers a platform for homeowners to rent ou...
The VRBO TV Spot, 'Peter Kern: College Games' is a thirty-second advertisement that features Peter Kern, an American businessman, discussing his love for college games and how he uses VRBO to book his vacation rentals. The advertisement starts with Kern sitting on a couch wearing a casual shirt and jeans, and he begins by saying, "I'm a huge fan of college games."
In the next scene, Kern is seen sitting in a stadium, engrossed in a football game. He speaks passionately about the atmosphere of college games and its traditional tailgating culture. Kern mentions how he uses VRBO to find the perfect vacation rental home for him and his friends to stay during college games.
The ad shows Kern and his friends enjoying their stay in a house rented through VRBO, watching games on TV, grilling, and enjoying each other's company. Kern talks about how he prefers to use VRBO because he can find unique homes with spacious living areas and all the amenities that he needs, like a grill and outdoor seating for tailgating.
As the advertisement winds up, Kern concludes by saying that he gets close to the action by booking his vacation rental through VRBO, and viewers are encouraged to visit the VRBO website to book their next vacation rental for a college football game just like Kern did.
Overall, the VRBO TV Spot, 'Peter Kern: College Games' is an engaging and relatable advertisement that takes advantage of the popularity of college games and shows how VRBO can provide users with the perfect vacation rental experience to enhance their college game day experience.
VRBO TV commercial - Peter Kern: College Games produced for VRBO was first shown on television on January 2, 2023.
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Fortnight Collective is a marketing agency based in Boulder, Colorado, with a reputation for innovative and results-driven campaigns. The company was founded in 2014 by Adam Lasky and Matty DeAngelis,...