What the DuraLast TV commercial - Proven Tough is about.

The DuraLast TV Spot, 'Proven Tough,' is a compelling advertisement that showcases the power and reliability of DuraLast batteries. This advertisement features a rugged and tough man who is seen trekking through the wilderness, braving the elements and overcoming every obstacle in his path.

As he journeys through the forest, the audience is taken on a visual journey through the rough terrain that he encounters. Throughout every challenge, the man remains determined and focused, relying on his trusty DuraLast battery to power his flashlight, GPS, and other essentials.

The ad features stunning scenic views of the wilderness, and the rugged, no-nonsense behavior of the protagonist makes it clear that this battery is not for the faint of heart. With the tagline "Proven Tough," the ad sends a clear message: DuraLast batteries are reliable, powerful, and trusted by those who demand the best.

Overall, the DuraLast TV Spot is a powerful reminder of the importance of having a reliable battery, and the lengths people will go to ensure that they can rely on their batteries when they need them most. Whether you're braving the great outdoors or just need a battery that can keep up with your demanding lifestyle, DuraLast has you covered.

DuraLast TV commercial - Proven Tough produced for DuraLast was first shown on television on May 18, 2014.