Clairol UK has appointed Stacey Dooley MBE as the face of its iconic Nice'n Easy hair colour brand. The market-leading hair colour brand has revealed She Does, the first widespread media campaign linked to the exciting partnership between Clairol UK and the award-winning documentary filmmaker.

Christina Hendricks is arguably the most famous redhead in Hollywood, but that wasn't always the case. She started her career as a blonde - until she nabbed a fateful modeling gig at 19. “Clairol took me red, and I was absolutely thrilled. I loved it so much, I still actually have the picture from the shoot,” she says.

Clairol, part of Wella Operations US LLC, is an acknowledged leader in the research and development of professional salon beauty products. The founder of Clairol, Lawrence M. Gelb, actually introduced hair color to salons over sixty years ago. Today, salon hair color is a billion-dollar business nationwide.

"Does she...or doesn't she?" became an effective slogan; within six years, 70% of all adult women were coloring their hair, and Clairol's sales increased fourfold. In 1967, Polykoff was inducted into the Advertising Hall of Fame.

We are so excited to partner with trailblazing broadcaster Stacey Dooley, as the face of Clairol Nice'n Easy. Known for her fiery red hair and effortless style, Stacey inspires us every day by being a champion of truth and shining a spotlight on incredible women through her pioneering documentary making.

Sabrina Abu-Obeid, 24, from Melbourne, Florida, was showing off her new purple hairdo to her boyfriend DJ Monopoli when he noticed the blue-tinged violet color change to a pinker hue as she walked into her bathroom. He was so mesmerized by the optical illusion that he filmed it to show Sabrina what was happening.

Clairol's Nice 'n Easy is our range of hair dye products designed to provide natural-looking color and 100% gray coverage. Our selection of blonde, brunette and black permanent shades make it easy to find the right color for your hair type and personal style.

If you want to enhance the color of your hair and make sure that it stays perfectly true to you, Clairol Nice'n Easy permanent color crème gives you the nicest and easiest way to refresh your look from the comfort of your home. Our breakthrough Color Care permanent crème has conditioners built into every step.

Lawrence Gelb advanced formulas in the 1930s, but the truly revolutionary discovery came in 1950. That year, Clairol, the company Gelb founded with wife Jane Clair, introduced the first one-step hair dye product that actually lightened hair without bleaching it.

Beechams Pills: Worth a guinea a Box Beecham's Pills' "Beechams Pills: Worth a guinea a Box" from August 1859, is considered to be the world's first advertising slogan.

She left school at 15 and, having never studied journalism, gradually found her feet as a reporter by first working as a contributor on the BBC Three documentary Blood, Sweat and T-shirts. It wasn't particularly conventional, she adds.

One reason for changing your hair is to exert a sense of authority following a relationship breakdown, which can often lead people to feel like they've lost control over their lives. 'It might be in order to make a statement, for example announcing "I'm in control of my appearance as well as my life"' says Dr Hole.