What the Clairol Root Touch-Up TV commercial - Shades in Minutes is about.

Title: Clairol Root Touch-Up TV Spot: Shades in Minutes

Introduction:In the fast-paced world we live in, finding time for salon appointments can be a challenge. However, Clairol Root Touch-Up offers a convenient solution to cover up pesky regrowth and gray hairs. In their TV spot titled "Shades in Minutes," Clairol showcases the ease and effectiveness of their Root Touch-Up product, allowing women to achieve salon-quality results in the comfort of their own homes. This visually captivating advertisement takes viewers on a journey, highlighting the product's features and benefits through a mix of storytelling and eye-catching visuals.

Captivating Visuals:The Clairol Root Touch-Up TV spot opens with a vibrant and energetic scene. A beautiful and confident woman stands in front of a mirror, her face partially obscured by her vibrant, flowing hair. The camera zooms in on her root area, where small patches of visible gray hairs and regrowth are evident. As she gazes at her reflection, a concerned expression crosses her face, symbolizing the frustration many women experience when struggling to maintain their hair's color and perfect look.

Fast-forwarding to the next scene, we see the woman picking up a sleek box of Clairol Root Touch-Up. The packaging is elegantly displayed, reflecting the premium quality of the product. The camera zooms in on the box, focusing on its easy-to-use applicator and multiple shade options. The voiceover emphasizes the wide variety of shades available, ensuring that every woman can find a perfect match for her unique hair color.

Storytelling:The advertisement seamlessly transitions into a creative storytelling segment, transporting viewers into a vibrant and enchanting world. The protagonist, still holding the Root Touch-Up box, is seen stepping into a magical salon. This mystical place is filled with colorful potions and exotic ingredients, symbolizing the transformative power of Clairol Root Touch-Up. The salon's whimsical atmosphere and mystical characters capture the essence of the product's ability to turn back time and restore hair's natural beauty.

As the protagonist approaches the salon chair, a friendly hair stylist greets her, holding the Clairol Root Touch-Up applicator. The stylist demonstrates the simplicity of using the product, showcasing how it effortlessly and precisely covers up gray hairs and regrowth. The camera focuses on the root area, revealing a dramatic before-and-after transformation. The previously visible gray hairs and roots are now expertly concealed and seamlessly blended, leaving the woman's hair looking vibrant, natural, and salon-fresh.

Closing:The Clairol Root Touch-Up TV spot concludes with the protagonist confidently leaving the magical salon, her hair radiating beauty and self-assurance. The voiceover emphasizes that Clairol Root Touch-Up enables women to effortlessly maintain their hair's color and achieve salon-quality results within minutes. Viewers are invited to try Clairol Root Touch-Up for themselves and experience the convenience of a salon visit without leaving the comfort of their homes.

In summary, the Clairol Root Touch-Up TV spot titled "Shades in Minutes" effectively showcases the ease and transformative power of Clairol's Root Touch-Up product. With captivating visuals and creative storytelling, the advertisement highlights the product's ability to seamlessly cover up gray hairs and regrowth, providing women with salon-quality results at their fingertips.

Clairol Root Touch-Up TV commercial - Shades in Minutes produced for Clairol was first shown on television on July 15, 2015.