What the AutoTrader.com TV commercial - NBA is about.

AutoTrader.com TV Spot 'NBA'

Title: "Game On"

Introduction:In this AutoTrader.com TV spot titled "NBA," the world of basketball collides with the realm of car shopping, creating a dynamic and engaging visual narrative. With a dash of humor and a touch of athleticism, this commercial captures the attention of viewers, leaving them entertained and intrigued.

Synopsis:The TV spot opens with a bustling basketball court. A group of professional basketball players, donned in their vibrant jerseys, passionately dribble the ball and execute flashy moves. However, there is a twist. Instead of a regular basketball, they are playing with a basketball-sized AutoTrader.com logo.

As the players weave through each other on the court, the camera follows the fast-paced action. Upbeat music plays in the background, adding vitality to the scene.

The voice-over begins: "Just like these NBA stars excel on the court, you deserve to excel in the driver's seat." The camera transition then takes us from the basketball court to a sleek automotive showroom, where a lineup of stunning cars awaits.

The voice-over continues to highlight AutoTrader.com's features, emphasizing the ease and convenience of finding the perfect vehicle. Meanwhile, the basketball players in their jerseys transform into smartly dressed individuals, taking on the role of car salespeople.

In a comedic twist, the irreverent banter between the players-turned-salespeople fills the scene. They demonstrate their extensive knowledge of cars and seamlessly guide potential buyers through the car shopping process. With a lighthearted tone, they confidently cite various car specifications, turning the description of horsepower and fuel efficiency into amusing basketball metaphors.

As the commercial progresses, the focus shifts to satisfied customers. We see individuals test-driving cars, beaming with excitement as they experience the thrill of a smooth ride. The basketball players, now back on the court, jubilantly celebrate each successful sale, bouncing the AutoTrader.com logo ball as they dunk it into an imaginary hoop.

The commercial reaches its climax as the voice-over encourages viewers to visit AutoTrader.com to find their dream car: "Game on! Experience the thrill of finding your perfect ride with AutoTrader.com."

Final Scene:The commercial concludes with a vibrant shot of a customer happily driving away in their newly purchased vehicle, basking in the satisfaction of finding their dream car through AutoTrader.com. The AutoTrader.com logo and tagline then appear on the screen, leaving a lasting impression on viewers.

Conclusion:The AutoTrader.com TV spot titled "NBA" creatively fuses the worlds of basketball and car shopping to deliver a memorable and engaging commercial. With a mix of athleticism, humor, and vibrant visuals, this advertisement captures the essence of AutoTrader.com's mission to make finding the perfect car an exhilarating and enjoyable experience.

AutoTrader.com TV commercial - NBA produced for Autotrader was first shown on television on January 28, 2016.