Laser Spine Institute was a privately owned, for-profit medical facility headquartered in Tampa, Florida. The company specialized in minimally invasive spine surgeries and was founded in 2005 by Dr. J...
The Laser Spine Institute TV spot, featuring Janet, is a heartwarming and inspiring commercial that showcases the benefits of the institute's spinal surgery procedures. Janet, a middle-aged woman, narrates the commercial as she walks down the hallway of her home, with her three young children. She talks about how her chronic back pain had made it difficult for her to keep up with her kids and how she had tried everything from physical therapy to injections to medication to alleviate her pain.
Janet then goes on to describe how her life changed after undergoing spinal surgery at the Laser Spine Institute. She talks about the significant improvement in her mobility and quality of life after the surgery. The commercial cuts out to show Janet joyfully playing outside with her kids and biking, activities that were once impossible because of her chronic back pain.
The commercial does an excellent job of presenting a relatable protagonist in Janet, who was debilitated by her chronic pain but found a solution through the Laser Spine Institute's advanced surgical procedures. The ad highlights the institute's expertise and offers hope to people who suffer from similar conditions. The messaging is clear and concise, and the visuals are compelling, making for a memorable and impactful commercial that resonates with the audience.
Laser Spine Institute TV commercial - Janet produced for Laser Spine Institute was first shown on television on October 8, 2017.
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