The ads were full of absurdity and hyperbole, showcasing Mustafa in a variety of humorous and outrageous situations. The message was clear: Old Spice was not just the choice for older men, but was also a product for young, modern, and adventurous men.

After making her Old Spice commercial debut in October, she stars in a brand new hilarious spot alongside Deon Cole and Gabrielle Dennis that highlights the new Wilderness Aluminum Free Dry Spray and continues the campaign's focus on diversity both in front of and behind the camera.

Wieden+Kennedy Initial commercials The campaign was launched with two commercials: the primary 30-second spot, and a shorter 15-second companion piece, both written by Craig Allen and Eric Kallman of Wieden+Kennedy. The spots promote Old Spice's Red Zone After Hours Body Wash.

Old Spice debuts the third chapter of the award-winning 'Men Have Skin Too' campaign with an evolution of the storyline featuring Deon Cole and Gabrielle Dennis. Alongside the couple is a new cameo from actress, producer, philanthropist, and entrepreneur La La Anthony.

One major Old Spice lawsuit involved claims about its deodorants containing the known carcinogen benzene. The presence of cancer-causing chemicals in Old Spice and Secret deodorants is behind a class-action lawsuit against Procter & Gamble.

A lawsuit claims Old Spice deodorant caused chemical burns. In the proposed class-action lawsuit, Colley sought $25,000 in damages, per Kerkman & Dunn. A class-action lawsuit intended to recover damages for multiple plaintiffs, and the total cost to Procter & Gamble could have been at least $5 million.

“The return of Isaiah Mustafa along with his new 'low key' TV son, Keith Powers, shows that Old Spice continues to evolve.”

Dolph Lundgren A de-aged Dolph Lundgren is a very sweaty action hero in a weird new Old Spice ad. Lundgren became an action superstar when he played hulking Russian boxer Ivan Drago alongside Sylvester Stallone in 1985's Rocky IV.

Several factors had to come together to make this campaign so successful: the real- time aspect had users waiting at their computers for the next video; it made personal connections with fans; the campaign snowballed virally by getting the media involved; Page 2 and they were able to get consumers invested in the brand ...

Isaiah Mustafa You introduced the “Old Spice Guy”. Played by Isaiah Mustafa, He was the embodiment of your confidence, and he communicated to women that, while their men could not look like him, they could smell like him.

Shadowhunters star marries Lisa Mitchell in Texas After two years of dating, the Shadowhunters star, aka the horse-riding Old Spice guy, has wed Lisa Mitchell on Saturday, E! News can confirm. The two were married in a "rustic and romantic Texas ceremony" at Camp Lucy in Austin, Texas, according to People.

That's why i got a demi-me to play me in this commercial. And i got a double me to get away in and another me for emotional. Support you got this. Use old spice duos and new invisible spray.