What the Century 21 2013 Super Bowl TV commercial - Life Saver is about.

In 2013, Century 21, the renowned real estate company, decided to make waves during the Super Bowl with their captivating television spot titled 'Life Saver.' As the world eagerly awaited the clash of titans on the football field, Century 21 took advantage of the massive audience to present a heartwarming story that showcased the true power of a home.

The commercial begins with a scene of a picturesque suburban neighborhood. We see a young girl named Emily, around seven years old, standing in her front yard, her innocent eyes fixated on a shiny red bicycle displayed in the front window of a house across the street. The voice-over narrates the story, bringing us closer to Emily's world.

We learn that Emily is undergoing challenging medical treatments that have taken a toll on her spirit. Her only solace is her unwavering dream to have that shiny red bicycle, a symbol of freedom and happiness that seems just out of reach. Despite her family's financial struggles, they share in her hope and desire to bring joy back into her life.

Enter Century 21, the real estate company renowned for helping people find their dream homes. The narrative transitions to an open house, where Emily's family is visiting the same house with the displayed bicycle in the window - a symbol of hope, possibilities, and a potential new beginning.

The Century 21 agent, played by a charismatic actor, warmly approaches Emily's family. The agent, sensing their financial constraints, empathizes with their situation and offers a glimmer of hope. He tells them that if they purchase this house through Century 21, they will receive the shiny red bicycle as a gift for Emily. A beacon of light in the midst of their struggle.

Emily's family, their eyes filled with tears of joy and hope, cannot believe what they have just heard. It's an amazing opportunity that could change their lives and brighten Emily's days. The ad beautifully captures their emotions, emphasizing the importance of having a comfortable and nurturing home during times of hardship.

As the commercial draws to a close, we see scenes of Emily riding her beloved red bicycle, her infectious laughter filling the neighborhood streets. The voice-over reminds us of Century 21's commitment to helping families find their dream homes and how they understand the power of a home to shape lives.

Century 21's 'Life Saver' Super Bowl TV spot in 2013 left a lasting impression on viewers around the world. With its heartfelt storyline and emotional resonance, it highlighted the significance of finding a place to call home, especially in moments when life feels uncertain. The commercial showcased Century 21's dedication to making dreams come true, one home at a time.

Century 21 2013 Super Bowl TV commercial - Life Saver produced for Century 21 was first shown on television on February 2, 2013.