Crave Those Crazy Squares Cinnamon Toast Crunch

Chef Wendell is the mascot for Cinnamon Toast Crunch. He used to make the cereal with two other chefs, Quello and Bob. Chef Wendell was eventually replaced by the Crazy Squares (Now the Cinnamojis).

Originally Answered: Why do kids love the taste of cinnamon toast crunch? It is essentially (from a flavour perspective) a combination of a mild cinnamon (very popular in most if not all cultures) and sugar. Sweetness is one of the first and strongest tastes to be developed.

Every crispy square is blasted with CINNADUST, that irresistible mix of real cinnamon and sugar. Enjoy this crispy, sweetened whole wheat and rice cereal as a ready to eat breakfast food.

The cereal, which has been around since 1984, aimed to mimic the flavor of cinnamon sugar toast, and honestly, they got it pretty spot on.

“It's got corn for crunch, oats for punch, and it stays crunchy even in milk!”

The ingredients for cinnamon toast - bread, cinnamon, sugar and butter - have remained largely unchanged since the recipe first appeared in 15th century Europe, where it was introduced as a less expensive version of French toast. Some variations call for adding the cinnamon and sugar before toasting, others after.

Animated television commercials featured the adventures of Cap'n Crunch commanding the "good ship" Guppy on its sea voyages accompanied by his canine first mate Seadog and loyal crew of sailor children named Alfie, Dave, Brunhilde, and Carlyle.

Q: What is the “cinnamon challenge?” A: The “cinnamon challenge” is a popular video stunt where people shovel a spoonful of ground cinnamon into their mouths in 60 seconds without drinking any liquid. YouTube has thousands of videos showing people doing the challenge, only to end up coughing and choking.

NOT THAT: Cinnamon Toast Crunch is a sugar bomb to say the least. Just touching it can rub a gram of 2 of sugar on to your finger tips.. It may contain “real cinnamon” but it has loads of other junk like sugar, fructose, maltodextrin and dextrose (all sneaky little names of unhealthy sugars).

The cereal was originally invented by scientist John Mendesh and by General Mills assistant product manager Elisabeth Trach after receiving the idea from an unnamed child in a "give us your best idea for a cereal" radio contest held by General Mills. The child received a set of hot wheels toys as a Grand Prize.

They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Cinnamon Toast Crunch last advertised a new product in September, 2022.