What the VSP Individual Vision Plans TV commercial - Grandpa is about.

The VSP Individual Vision Plans TV spot, 'Grandpa,' is a heartwarming commercial that tells the story of a grandfather who is able to see his granddaughter clearly for the first time thanks to his new VSP vision plan.

The commercial opens with an elderly man sitting on the porch of his home and watching his granddaughter play in the yard. He is struggling to see her clearly, and the frustration is evident in his expression. His wife notices his struggle and suggests that he visit an eye doctor.

The next scene shows the man getting an eye exam, where the doctor diagnoses him with presbyopia, a common age-related condition that results in difficulty seeing close-up objects.

After selecting the perfect pair of glasses, the man puts them on and steps outside, where he is overwhelmed by the beauty of the world around him. He sees everything with a new clarity, from the flowers in the garden to the smile on his granddaughter's face.

The commercial ends with a message from VSP, encouraging viewers to make their eye health a priority by signing up for an individual vision plan.

Overall, the VSP Individual Vision Plans TV spot, 'Grandpa,' is an emotional and uplifting commercial that highlights the importance of taking care of our eyesight. It reminds us that even small things like being able to see our loved ones clearly can bring a tremendous amount of joy and fulfillment to our lives.

VSP Individual Vision Plans TV commercial - Grandpa produced for VSP was first shown on television on May 23, 2018.