What the Susan G. Komen for the Cure TV commercial - Research Dollars is about.
The Susan G. Komen Foundation's TV spot, 'Research Dollars' is a powerful call to action for viewers to support breast cancer research. The ad begins by showing a woman sitting in a hospital room, looking despondent and scared. A voiceover explains that despite significant progress in treating breast cancer, thousands of women still die from the disease each year. The camera then cuts to images of researchers working in a lab, emphasizing the need for continued funding to find a cure.
The ad then goes on to highlight the critical role that the Susan G. Komen Foundation plays in this research. The voiceover explains that the foundation has invested over $1 billion in breast cancer research, funding groundbreaking studies that have led to breakthroughs in treatment and detection. The screen displays a graphic showing how far donations to the foundation go, and how they can impact the lives of millions of women.
The ad ends with a simple call to action: "Join us in the fight." It encourages viewers to donate to the Susan G. Komen Foundation to help fund critical research that will bring us one step closer to finding a cure for breast cancer.
Overall, the 'Research Dollars' spot is a powerful reminder of the need to continue supporting breast cancer research. It emphasizes the important work that the Susan G. Komen Foundation is doing, and how much of a difference every donation can make. By bringing together researchers, survivors, and supporters, we can work together to find a cure and put an end to this devastating disease.
Susan G. Komen for the Cure TV commercial - Research Dollars produced for
Susan G. Komen for the Cure
was first shown on television on October 14, 2021.
Frequently Asked Questions about susan g. komen for the cure tv spot, 'research dollars'
How we're helping. Over the past 5 years, more than 80 cents of every dollar spent by Susan G. Komen have gone directly towards research, community-based health programs, education and advocacy programs to support its mission of saving lives and ending breast cancer.
80 cents
If I make a donation, how will my money be used? 80 cents of every dollar spent by Susan G. Komen supports mission programs and services. Is my contribution deductible?
Pinkwashing. Komen is a key entity in the controversy over "pinkwashing". The term has been used to describe two different situations: (1) organizations getting disproportionate publicity for donating very little, and (2) organizations using the pink ribbon to promote products that may be carcinogenic.
The mission of the Susan G. Komen Breast Cancer Foundation is to eradicate breast cancer as a life-threatening disease by advancing research, education, screening, and treatment. The Komen Foundation has Affiliates in more than 100 US cities.
EdelGive Hurun Philanthropists of the Century 2021: List of 10 most generous people in the world
Rank | Original Philanthropist | Estimated Current Value of Donation |
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1. | Jamsetji Tata | 102.4 |
2. | Bill Gates & Melinda French Gates | 74.6 |
3. | Henry Wellcome | 56.7 |
4. | Howard Hughes | 38.6 |
Let us have a look at the biggest charitable donations done in 2022, as per the Chronicle of Philanthropy's annual list.
- Bill Gates - $5 billion.
- Ann and John Doerr - $1.1 billion.
- Jackie and Mike Bezos - $710.5 million.
- Warren Buffett - $474.3 million.
- Ruth DeYoung Kohler II - $440 million.
Specifically, the U.S. dollar index rose 11.4 percent from the beginning of 2022 - peaking on September 27th, 2022. As a result of a stronger dollar, import goods became relatively cheaper as fewer dollars were needed to pay the same price in other currencies.
Komen is one of the largest, most recognized breast cancer organizations in the world. Since its founding in 1982, the nonprofit has invested more than $1 billion in cancer research, and more than $2 billion in patient outreach, according to financial documents.
Charity Navigator gives Susan G. Komen for the Cure a 3-star rating (out of four) and lists the percent of its expenses spent on programs and services at 81.6%. Charity Watch gives the Susan G. Komen Breast Cancer Foundation a C+ rating with program percentage of 62%-77% and the cost to raise $100 of $12-$27.
Komen have gone directly towards research, community-based health programs, education and advocacy programs to support its mission of saving lives and ending breast cancer.
Pinkwashing is a form of cause marketing that uses a pink ribbon logos. The companies display the pink ribbon logo on products that are known to cause different types of cancer. The Pink ribbon logo symbolizes support for breast cancer-related charities or foundations.
Azim Premji made history this year as Asia's most generous philanthropist, giving away shares worth $7.6 billion in his tech firm Wipro to his education-centred Azim Premji Foundation.