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Apple Music Spatial Audio TV commercial - Beyond Stereo
Apple Music

What is Apple Music?Apple Music is a music streaming service developed by Apple Inc. It was launched on June 30, 2015, and provides access to over 75 million songs. The service comes with a subscripti...

What the Apple Music Spatial Audio TV commercial - Beyond Stereo is about.

Apple Music Spatial Audio TV commercial - Beyond Stereo

Apple Music's latest TV spot, 'Beyond Stereo', showcases the innovative new feature called Spatial Audio, and it features the talented musician, Masego. The commercial starts with Masego standing in a futuristic underground space, surrounded by a large group of supporters. The setting perfectly illustrates the unique experience that listeners can expect when they tune into Spatial Audio. With the help of Spatial Audio, Masego's music sounds even more dynamic and immersive, taking listeners to new heights of musical enjoyment.

The commercial is accompanied by Masego's song, 'Mystery Lady', which is perfect for showcasing the incredible sound quality of Spatial Audio. As Masego performs, the camera explores the futuristic space, giving viewers a glimpse of the exciting future of audio technology. Spatial Audio is a feature that creates an immersive 3D surround sound experience that was previously impossible to achieve using traditional stereo sound technology. It adds depth and dimension to music, allowing listeners to feel like they are in the same studio space as the artist.

Apple Music's 'Beyond Stereo' TV spot effectively highlights the benefits of the new Spatial Audio feature. The cutting-edge technology takes music listening to an entirely different level, delivering a unique, awe-inspiring experience. It also serves as a great proof-of-concept for how far audio technology has come, and where it is headed in the future. The use of the talented Masego, combined with a futuristic setting, creates a promotional video that is both inspiring and engaging to watch. If you're looking to experience music in a new way, Apple Music's Spatial Audio is definitely worth checking out!

Apple Music Spatial Audio TV commercial - Beyond Stereo produced for Apple Music was first shown on television on June 11, 2021.

Song from commercial Apple Music Spatial Audio TV Spot, 'Beyond Stereo' Featuring Masego

"Mystery Lady" by Masego and Don Tolliver

"Mystery Lady" is a song by American musicians Masego and Don Tolliver. It was released on November 9, 2020, and is part of Masego's EP, "Studying Abroad: Extended Stay." The song is a collaboration between the two artists, with Masego providing the saxophone and vocals, and Don Tolliver contributing with his singing and rapping.

The song's lyrics describe a relationship with a mysterious woman who the artists are both infatuated with, but who also causes them emotional turmoil. The catchy melody and smooth beats have made "Mystery Lady" a popular song, with the track earning a Gold certification in the United States.

The song has a music video which was released on November 13, 2020. The video features both Masego and Don Tolliver in various settings, including a colorful room with a rotating platform. "Mystery Lady" has been well-received by fans and critics alike, with many praising the collaboration between the two artists and the song's catchy, upbeat sound.

Frequently Asked Questions about apple music spatial audio tv spot, 'beyond stereo' featuring masego

Apple spatial audio takes 5.1, 7.1 and Dolby Atmos signals and applies directional audio filters, adjusting the frequencies that each ear hears so that sounds can be placed virtually anywhere in 3D space. Sounds will appear to be coming from in front of you, from the sides, the rear and even above.

Spatial Audio with Dolby Atmos and Lossless Audio has arrived for Apple Music subscribers. First there was mono, then stereo, and now there's Spatial Audio. Spatial is an immersive experience with sound moving around you in different directions. We have only had that kind of experience before in cinema.

Mystery Lady Popular on Variety Cut to 2021, and Masego's current single “Mystery Lady” is featured as the soundtrack for a new Apple Music campaign showcasing the streaming service's new spatial audio technology, powered by Dolby Atmos.

Such intrusion aside, this is a musical experience I highly recommend. Atmos music delivered this way increases both the power and the physical presence of music, making it truly immersive. Yet Apple's promotion of its Spatial 'Atmos' does not focus on those of us blessed with proper surround-sound systems.

Spatial audio is much more immersive, as it offers up a 360-degree, virtual sphere of sound that feels as though it's coming from all around you. While listening to music, this delivers an experience more similar to a live music performance.

Put simply, spatial audio is an immersive, three-dimensional listening experience. Using multiple channels projecting outwards from each speaker, it can place individual sounds (or "objects") with greater precision and variety than traditional stereo sound.

Spatial audio with dynamic head tracking brings theater-like sound from the movie or video you're watching, so that sound seems like it's coming from all around you.

Is Spatial Audio Worth the Hype? It depends. Music that was mixed for Dolby Atmos can sound amazing on surround speakers, and at least intriguing on speakers with multiple channels, like soundbars and the latest HomePod. But, on headphones, it's a mixed bag - the regular stereo mix of some tracks might just sound better.

Dolby Atmos takes Dolby's traditional 5.1 and 7.1 surround sound setups a step further by adding a third, overhead dimension. You're no longer constrained to a stereo system or standard six- or seven-channel arrangement.

Dolby Atmos is sound reimagined While Dolby Atmos at a cinema is still the best way to fully experience this multidimensional soundscape - it's not the only way. You can now experience sound that fills your space at home, and on the go, thanks to the range of devices enabled with Dolby Atmos.

In a nutshell, Dolby Atmos creates the effect of watching a movie at a cinema or listening to music at a live concert - the sound comes from all around you (center, left, right, above and behind) - and Spatial Audio adds another layer that makes you feel like you're in movie or moving around at the concert.

Spatial audio makes listening more fun - whether you're enjoying a movie, a game or music. Being surrounded by sound is more engaging and helps you get deeper into the experience. You can get started with headphones or single speakers, but the more speakers you have, the better the effect.

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Apple Music Spatial Audio TV commercial - Beyond Stereo
OMD West

OMD West is a part of OMD Worldwide, a media communications agency and a subsidiary of Omnicom Group. OMD West provides media planning and buying services to clients based on the West Coast of the Uni...

Apple Music Spatial Audio TV commercial - Beyond Stereo
TBWAChiatDay

TBWAChiatDay is a global advertising agency known for its creative and innovative approach to marketing and advertising. The company was founded in 1970 in New York City by Jay Chiat, and it has since...

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