DraftKings is a well-known company that operates in the daily fantasy sports and online sports betting industry. The company was founded in 2012 and has since grown to become one of the leading platfo...
The DraftKings Sportsbook TV spot titled 'That Penny Winning Feeling' featuring David Ortiz is a humorous and captivating ad that captures the euphoria that punters feel after making a winning bet. The ad stars the larger-than-life former Boston Red Sox slugger, David Ortiz, who has been brought onto the DraftKings team as a brand ambassador.
In the ad, Ortiz is depicted in a local convenience store, celebrating his recent victory with his buddies. He lucks out at the checkout line and finds a single penny on the ground. The moment he picks up the penny, he feels a rush of excitement and can't hold back his urge to scream out the familiar DraftKings catchphrase: "I'm in."
The ad is hilarious and pulls viewers in with Ortiz's infectious smile and charisma. The use of humor helps to soften the message that DraftKings is an online betting platform, making the viewer feel like they're part of the cool-kid club. Ortiz's celebrity presence also adds an air of credibility to the DraftKings brand, which is often synonymous with its association with sports betting.
The ad provides a clear call to action for viewers to visit the DraftKings Sportsbook website and be part of the action. The message is simple: you too can experience the penny-winning feeling and be part of the winning team. As Ortiz says in the ad, "There's nothing more exhilarating than winning a bet." And it's the truth – there's something undeniably satisfying about making a winning wager.
Overall, the DraftKings Sportsbook TV spot titled 'That Penny Winning Feeling' Featuring David Ortiz is a well-executed ad that captures the thrill of sports betting and the feeling of winning. The use of humor and celebrity endorsement makes the ad relatable and engaging to viewers, urging them to become part of the DraftKings winning team.
DraftKings Sportsbook TV commercial - That Penny Winning Feeling produced for DraftKings was first shown on television on May 2, 2023.
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DraftKings In-House is the internal creative agency of DraftKings, a sports betting and fantasy sports company based in Boston, Massachusetts. The DraftKings In-House team is responsible for conceptua...