Blue Apron lost even its novelty factor. Instead of having the uncooked-meal-delivery game to itself, Blue Apron signaled a potential opportunityfor a horde of far more established competitors, all of whom had lower costs and more diversified revenue streams.

Blue Apron is one of the more moderately priced meal kit delivery options, but it offers extremely limited selections for people with specific dietary needs. Blue Apron may be worth the price if you're interested in cooking more balanced meals at home and value the convenience of a meal kit delivery service.

Which Is Cheaper, Blue Apron or HelloFresh? While pricing between these kits is comparable, Blue Apron is technically less expensive than HelloFresh, which may surprise some readers. Blue Apron's least expensive plan is $7.99 per serving, compared to HelloFresh's $8.99.

Only Blue Apron sells heat-and-serve meals. However, HelloFresh has a category that Blue Apron does not: kits labeled "easy prep" and "easy cleanup." These one-pot or sheet-pan-type meals are a little easier than the standard kits, but you'll still have to do a bit of knife work.

Blue Apron had a strong start, but struggled to retain customers as competition grew in the meal-kit space and supply chain issues hampered it in recent years. The company, which at one time partnered with Weight Watchers, reportedly considered a sale after the pandemic, but opted against it.

Following the close of this transaction, Wonder plans to continue Blue Apron's current operations serving customers nationwide under the Blue Apron brand, with expected new synergies between consumer-facing apps and delivery logistics.

The final verdict Blue Apron offers some of the most sophisticated recipes you can get at a budget-friendly price. Outside of premium meals, the most you'll pay is $10 or $12 a serving and if you order enough servings for a family of four, it's more like $8 per serving.

Compared to Blue Apron, HelloFresh has more vegetarian and health-conscious options available, in part due to their larger menu. Combined with their slightly lower calorie count and meals with big portions, HelloFresh wins another round.

Other diets and limitations may be more challenging when it comes to HelloFresh. If you stick to a paleo diet or need to avoid dairy in your meals, you might have to make adjustments to ingredients in order to make it work with HelloFresh, since there aren't a lot of options to choose from there.

When it comes to recipe variety, Green Chef gets the upper hand. It offers a broader option of recipes that cover vegan, paleo, keto diet, and other meat-based meals. It even lets you change the number of boxes per week. On the contrary, Blue Apron has a relatively more limited menu option.

NEW YORK--(BUSINESS WIRE)--Blue Apron (Nasdaq: APRN) (the “Company”), the pioneer of the meal kit industry in the United States, today announced that it has entered into a definitive merger agreement to be acquired by Wonder Group (“Wonder”), a company founded by entrepreneur Marc Lore that is redefining at-home dining ...

Blue Apron has indefinitely stopped its pilot program with Costco, just a few months after it launched. In May, the meal kit delivery service launched the service - offering its beef stir-fry and chicken tacos - at 17 West Coast Costco locations.