actress Kaley Cuoco Priceline has launched a new ad campaign to highlight that the more you travel, the more you save. The spot features actress Kaley Cuoco urging one workaholic woman to take a look at Priceline to book a vacation, arguing that, "when you save more, you can 'no way' more."

(2012) TV commercial for Priceline.com, in which William Shatner portrays her father. (2013) TV commercial "Wish Granted, Son Safer" for the Toyota Rav4. (2013) Appeared in an infomercial, hosted by Julianne Hough, for "Proactiv Solution" acne skin care.

The Priceline.com business will continue on, but the parent organization will become Booking Holdings.

Kaley Cuoco As an employee declares to herself that she will be a travel influencer, Kaley Cuoco approaches her to see why she is there and not on vacation.

The Aussie star dons a lot of different looks for her latest ad campaign.

Chrissie Swan The “I'm me” campaign stars Priceline Pharmacy Ambassadors Chrissie Swan and Ita Buttrose, as well as real Australian women, and focuses on acceptance, inner confidence and positive ageing.

Pregnant Kaley Cuoco Helps Secure Your 'Happy Price' in Priceline Super Bowl Commercial.

actor Idris Elba “At Booking.com, we don't take ourselves too seriously, but we are very serious about the business.” Booking.com first appeared in the Super Bowl in 2022, with actor Idris Elba starring in its commercials. As was the case with that campaign, McCarthy will kick off a longer effort that only starts on Game Day.

The Priceline Group's business was bigger than its namesake, Priceline.com, and it's finally changing its name to reflect that. On Wednesday, the company plans to announce that it is rebranding to Booking Holdings Inc. It will begin trading under a new stock ticker, BKNG, beginning on February 27.

"Priceline's life became dramatically more difficult when investors began to lose confidence in it," Cassar said. "It essentially mandated that Priceline needed to figure out how to become profitable."

The new campaign, titled Go To Your Happy Price, features brand ambassador and actress Kaley Cuoco trying to convince her colleagues they'll be able to take an affordable vacation.

Actress Kaley Cuoco Actress Kaley Cuoco will pose as an office ringleader in the new campaign, persuading her coworkers to take a vacation. "Under Kaley's leadership, they prevail against the everyday grind and discover that with Priceline, affordable travel is always within reach," Priceline said in a release.