DraftKings is a well-known company that operates in the daily fantasy sports and online sports betting industry. The company was founded in 2012 and has since grown to become one of the leading platfo...
DraftKings, a leading provider of daily fantasy sports contests, recently launched a new TV spot titled 'Kickoff'. The commercial features a football-themed storyline, highlighting the excitement and engagement of the company's daily fantasy sports games.
The ad begins with a group of friends gathered in anticipation of an upcoming football game. As they settle in to watch the game, one of the friends notices an ad for DraftKings offering free entry to a daily fantasy sports contest. He convinces his friends to join in on the fun, and they quickly start drafting their teams.
The ad then follows each friend as their chosen players make big plays on the field. With every touchdown and interception, the competition between the friends grows more intense. The excitement of the game is amplified by the thrill of the daily fantasy sports contest, as the friends eagerly monitor their scores and rankings.
In the end, a victorious winner emerges, earning bragging rights and a cash prize. The commercial concludes with a reminder of DraftKings' commitment to providing a safe and responsible gaming experience.
Overall, the 'Kickoff' TV spot effectively showcases the excitement and engagement offered by DraftKings' daily fantasy sports contests. With its fun and relatable storyline and message of responsible gaming, it's sure to resonate with both seasoned sports fans and newcomers to daily fantasy sports.
DraftKings Free Entry TV commercial - Kickoff produced for DraftKings was first shown on television on August 14, 2014.
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DraftKings In-House is the internal creative agency of DraftKings, a sports betting and fantasy sports company based in Boston, Massachusetts. The DraftKings In-House team is responsible for conceptua...