What the Van Heusen Flex Collar TV commercial - Expandable Comfort is about.

Title: Van Heusen Flex Collar TV Spot - "Expandable Comfort"

INT. LUXURIOUSLY DESIGNED LIVING ROOM - DAY

The camera cuts to a sharply dressed man, JAMES, sitting on a plush velvet couch, flipping through a fashion magazine. Beside him on a coffee table lays a sleek Van Heusen Flex Collar dress shirt.

JAMES (smiling confidently): When it comes to looking sharp, comfort is key.

The camera zooms in on the Van Heusen Flex Collar dress shirt, highlighting its unique features.

SUPERIMPOSE: Van Heusen Flex Collar - Expandable Comfort

INT. VAN HEUSEN SHOWROOM - DAY

JAMES walks through the showroom, showcasing a wide range of Van Heusen dress shirts in various styles and colors. The shirts fit him perfectly, accentuating his confident demeanor. He stops in front of a mirror and adjusts the collar of his new Van Heusen Flex Collar dress shirt.

JAMES: (voice-over) Introducing the Van Heusen Flex Collar - Designed for the modern man who demands both style and comfort.

The camera cuts to close-up shots of the Van Heusen Flex Collar dress shirt, emphasizing its unique stretch feature.

INT. OFFICE - DAY

JAMES walks confidently through a bustling office, his colleagues glancing approvingly at his attire. He loosens his tie, unbuttons the top button of his Van Heusen Flex Collar dress shirt, and takes a deep breath of relief.

JAMES: (voice-over) The Flex Collar expands up to half an inch for maximum comfort all day long.

INT. VAN HEUSEN FACTORY - DAY

Behind the scenes, workers diligently sew Van Heusen Flex Collar dress shirts. Close-up shots showcase the attention to detail and quality craftsmanship that goes into each garment.

JAMES: (voice-over) Every Van Heusen Flex Collar dress shirt is meticulously crafted to ensure unrivaled style, durability, and flexibility.

INT. CONFERENCE ROOM - DAY

JAMES enters a conference room, filled with executives, wearing his Van Heusen Flex Collar dress shirt with effortless confidence. He takes his seat at the head of the table, attracting the attention of everyone in the room.

JAMES: (voice-over) So next time you need to make an impression, remember - style begins with comfort.

The camera focuses on JAMES' crisp Van Heusen Flex Collar dress shirt as he confidently begins the meeting.

SUPERIMPOSE: Van Heusen Flex Collar - Expandable Comfort

The television screen fades to black as the Van Heusen logo emerges, with the tagline "Van Heusen - Redefining Comfort and Style."

[END OF TV SPOT]

Note: This description is a creative interpretation based on the given prompt.

Van Heusen Flex Collar TV commercial - Expandable Comfort produced for Van Heusen was first shown on television on September 20, 2015.