The Beatles

What the The Beatles "On Air - Live At The BBC Volume 2" TV commercial is about.

The Beatles "On Air - Live At The BBC Volume 2" TV Spot is a promotional video that highlights the band's live performances on BBC radio during the early days of their career. The video features rare footage of the band performing some of their greatest hits, such as "Twist and Shout", "Roll Over Beethoven", and "She Loves You".

The TV spot starts with vintage black and white footage of the Beatles at the height of their popularity, playing their music to ecstatic crowds. As the camera pans over the audience, we see young people screaming, dancing, and singing along to the band's infectious beats.

The video then cuts to a series of live performances of the Beatles on The BBC. We see John, Paul, George, and Ringo playing their instruments and singing in perfect harmony, displaying their extraordinary musical talent.

The TV spot highlights the high-quality audio of the live recordings, which have been remastered for this release. The audio captures the raw energy and enthusiasm of the band as they perform onstage, creating a powerful and immersive listening experience.

As the video comes to an end, we are reminded of the enduring legacy of the Beatles, whose music continues to inspire and delight audiences around the world. The "On Air - Live At The BBC Volume 2" TV Spot is a celebration of the band's unique talent and enduring contribution to the world of music.

The Beatles "On Air - Live At The BBC Volume 2" TV commercial produced for Capitol Records was first shown on television on November 12, 2013.

Song from commercial The Beatles "On Air - Live At The BBC Volume 2" TV Spot

"Twist and Shout" is a song famously performed by The Beatles. It was written by Phil Medley and Bert Berns and was first recorded by the Top Notes in 1961. However, it was the Isley Brothers' version in 1962 that became a hit and popularized the song.

### The Beatles' Version

The Beatles recorded their own version of "Twist and Shout" on February 11, 1963. It was one of the songs they recorded during their historic session for their debut album, "Please Please Me." The recording took place after 10pm, which was the scheduled end time for the album session. The Beatles' version of "Twist and Shout" is widely regarded as one of their most energetic and iconic performances.

### Significance and Impact

The Beatles' rendition of "Twist and Shout" holds a special place in music history. The single-take recording is often hailed as one of the most famous in rock history. Mark Lewisohn, a Beatles historian, described it as "arguably the most stunning of all Beatles recordings." The raw and energetic vocal performance by John Lennon, who famously pushed through the song despite suffering from a severe cold, adds to its memorable quality.

### Popularity and Legacy

"Twist and Shout" became one of The Beatles' signature songs and has remained a fan favorite over the years. It showcases the band's ability to infuse their own style and energy into cover songs, making them uniquely their own. The song's infectious melody, catchy lyrics, and lively rhythm have contributed to its enduring popularity.

### Cultural Impact

The Beatles' version of "Twist and Shout" played a significant role in the British Invasion , a period of remarkable popularity and influence of British rock bands in the United States in the 1960s. The song's inclusion in their debut album, "Please Please Me," helped propel the album to the top of the charts in the UK and played a crucial role in establishing The Beatles' success.

### Personal Perspective

Although the song was initially written and performed by other artists, The Beatles' rendition of "Twist and Shout" is often considered the definitive version. Their energetic and passionate delivery, coupled with the song's catchy melody, has made it a timeless classic that continues to resonate with audiences to this day.

Sources: 1. 2. 3. 4. 5. 6.