What the Proactiv TV commercial - Dirty Secret is about.

The Proactiv TV spot, 'Dirty Secret' is a powerful piece of advertising that is designed to appeal to those who suffer from acne and skincare related issues. The advertisement depicts a woman who is ashamed and embarrassed by her acne, and is feeling trapped by her skin, unable to break free from a vicious cycle of hopelessness.

The ad starts with a close-up of a woman, standing in front of a mirror and staring at her reflection. She is wearing little makeup, and her skin looks bumpy and uneven. She squirms in discomfort, clearly feeling self-conscious and ashamed about her appearance.

The scene then shifts to several other women, each of whom is also struggling with skin issues. They are shown hiding behind their hair, avoiding direct eye contact, and wearing bulky clothes to cover their bodies.

Then, an upbeat voiceover explains that these women all have a "dirty secret" - acne - and that they have been trying to hide it for years. The voiceover then tells them that they do not need to be ashamed anymore. Proactiv, it says, can help them break free from their acne and regain their confidence and self-esteem.

The commercial then shows satisfied customers who have used Proactiv and seen tremendous improvements in their skin. Their skin is clearer, brighter and more even-toned, and they are beaming with confidence and happiness.

Overall, the Proactiv 'Dirty Secret' commercial is highly relatable and appealing for those struggling with acne and other skincare problems. It encourages them to take control of their skin, and inspires them with the promise of clear, beautiful skin and newfound confidence.

Proactiv TV commercial - Dirty Secret produced for Proactiv was first shown on television on April 22, 2013.