What the Garnier Olia TV commercial - New Era is about.

In the vibrant world of beauty and self-expression, Garnier Olia takes center stage in their captivating TV spot titled "New Era." Set to the heartfelt and enchanting melody of "New Era" by the band Archive, this commercial embarks on a journey of transformation and empowerment.

The ad opens with a scene reminiscent of a painter's studio - a room filled with a kaleidoscope of vivid hair colors. As the camera pans across the room, we catch glimpses of individuals from all walks of life, each intertwined in their unique artistic process of self-discovery. Whether they're free-spirited artists, corporate professionals, or students chasing their dreams, one thing connects them all - the desire to shine authentically.

The voice of the lead singer from Archive resonates in the background, with lyrics that mirror the essence of Garnier Olia's message. "There's a new era coming, where we're not defined by age or rule. It's a breakthrough, where colors blend and possibilities are endless. Embrace the moment."

As the tempo picks up, the commercial intensifies, highlighting various individuals applying Garnier Olia's wide range of vibrant hair dyes. The innovative formula of the hair dye is showcased in luxurious close-ups, emphasizing its nourishing properties and its fantastic ability to deliver radiant and long-lasting colors.

Each person featured in the commercial is a testament to the transformative power of Garnier Olia. With each stroke of a brush or gentle application of dye, individuals undergo a metamorphosis, embracing their true selves and unlocking their inner confidence. The joy and liberation on their faces are contagious, inspiring viewers to believe that within each of them lies an untapped well of self-expression.

The ad concludes with a powerful image: a group of people dressed in a spectrum of eye-catching colors, standing united and proud. They are a visual representation of diversity and self-acceptance, demonstrating that beauty knows no boundaries and that everyone has the right to embrace their true colors.

With "New Era" by Archive accompanying this visually breathtaking journey, Garnier Olia's TV spot strikes a chord in the hearts of viewers. It's a captivating call to step into a new era of self-expression, where individuality is celebrated, and the colors we choose to wear are a reflection of our inner selves. In this empowering new era, Garnier Olia invites you to unleash your true colors and shine brilliantly, inside and out.

Garnier Olia TV commercial - New Era produced for Garnier (Hair Care) was first shown on television on February 4, 2013.