Overview of PalmolivePalmolive is a brand of household products owned and produced by Colgate-Palmolive Company. It was founded in 1898 by soap maker B.J. Johnson in Milwaukee, Wisconsin, and was late...
Palmolive Soft Touch TV Spot, 'Modelos de Manos' is a commercial that aired on television, showcasing the effectiveness of Palmolive Soft Touch on different types of hands. In this ad, the company uses a unique approach to showcase the benefits of its dishwashing liquid. Instead of just focusing on the product's features, Palmolive uses models with different hand types to demonstrate how it is gentle enough to use on all hands.
The commercial begins with a narrator asking, "¿Qué tan suave es Palmolive Soft Touch?", which translates to "How gentle is Palmolive Soft Touch?" The camera zooms in on several pairs of hands, showing the differences between them. The hands include ones with long, slender fingers, chapped and rough skin, and even a pair of working hands with callouses.
The narrator then goes on to explain how Palmolive Soft Touch is perfect for all hand types, no matter how different they may be. The dishwashing liquid promises to be gentle on hands while still effectively cleaning dishes. To prove this, the commercial shows each pair of hands holding the dishwashing liquid and using it to wash a dish. The different hand types are shown scrubbing away at greasy dishes, demonstrating how well Palmolive Soft Touch cleans.
Overall, Palmolive Soft Touch TV Spot, 'Modelos de Manos' is an effective commercial that creatively showcases the benefits of the company's dishwashing liquid. By using different hand types, the commercial is able to show that Palmolive Soft Touch is gentle and effective enough to use on all hands.
Palmolive Soft Touch TV commercial - Modelos de Manos produced for Palmolive was first shown on television on June 20, 2013.
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