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Henry Repeating Arms TV commercial - American Made
Henry Repeating Arms

Henry Repeating Arms is an American firearms manufacturing company that is known for producing high-quality rifles and shotguns. Founded in Brooklyn, New York, in 1996 by Louis Imperato and his son An...

What the Henry Repeating Arms TV commercial - American Made is about.

Henry Repeating Arms TV commercial - American Made

In this captivating TV spot titled 'American Made', Henry Repeating Arms brings forth a compelling narrative that highlights the quintessential spirit of American craftsmanship and resilience.

The opening scene pans across the vast countryside, capturing glimpses of rolling hills, frolicking wildlife, and a gentle breeze rustling through the trees. The backdrop alone exudes a sense of tranquility and pays homage to the beauty of the American landscape.

Enter the main character, a skilled artisan named Henry. He stands proudly in his workshop, surrounded by an array of finely crafted firearms. Each piece meticulously designed and assembled by his own hand, showcasing his unwavering dedication to his craft.

As the camera zooms in, Henry's weathered face and calloused hands bespeak a lifetime of hard work and unwavering commitment to his art. We catch a glimpse of his eyes, filled with pride and a deep sense of purpose. He embodies the essence of the American Dream; a man driven by passion, skill, and an unyielding desire to create something extraordinary.

The narrative unfolds through a montage of sequences, showcasing Henry's journey. We witness his unwavering determination as the workshop hums with the sounds of hand-fired machinery, embracing a nostalgic charm that only true craftsmanship can deliver.

Accompanying the visuals is a powerful voiceover, capturing the essence of Henry's story. The narrator speaks of the rich history and heritage of Henry Repeating Arms, which has been crafting firearms on American soil since 1860.

The scene transitions to Henry's interaction with fellow craftsmen, hailing from different walks of life. Each possesses a unique skill set but shares the same unwavering passion for their craft. They collaborate, exchange ideas, and inspire one another, forging a bond that extends beyond the workshop walls. These artisans represent the epitome of American craftsmanship, united by a common thread of dedication, pride, and ingenuity.

As the commercial reaches its crescendo, the camera pans to a series of stunning visuals showcasing the unmatched quality and precision of Henry Repeating Arms' firearms. From lever action rifles to shotguns, each piece reflects the culmination of refined artistry and cutting-edge technology.

The TV spot culminates with Henry gazing at a line of freshly manufactured rifles, knowing that he has contributed his expertise to creating these exceptional firearms. The tagline appears on the screen, "Henry Repeating Arms: American Made. Crafted with Pride." It serves as a poignant reminder of Henry Repeating Arms' commitment to preserving the art of American craftsmanship

Henry Repeating Arms TV commercial - American Made produced for Henry Repeating Arms was first shown on television on September 13, 2012.

Frequently Asked Questions about henry repeating arms tv spot, 'american made'

Henry Repeating Arms employs over 600 people and operates three manufacturing facilities totaling more than 350,000 square feet. The company headquarters is located in Rice Lake, Wisconsin, and the other factories are in Bayonne, New Jersey, and Ladysmith, Wisconsin.

Designed by Tyler Henry in 1860, the Henry Repeating Rifle was a major advancement in the repeating rifle. With a new bolt, firing pin and ammunition, it was much faster and more reliable than earlier repeaters. It gained fame during the Civil War, with more than 10,000 in use.

We aim to manufacture a line of classic, well-crafted firearms that every enthusiast can afford. Our employees' passion, expertise, and dedication embody the company's motto, “Made in America, Or Not Made At All.” So rest assured, when you read the roll mark on the barrel of a Henry, it's going to say “Made in USA.”

Henry Invents the Repeating Rifle On October 16, 1860, Henry received a patent for the Henry . 44 caliber repeating rifle, which soon demonstrated just how effective such a weapon would be on the field of battle during the Civil War.

14,000 Henry's About 14,000 Henry's were made between 1860 and 1866 by the New Haven Arms Company. The Henry rifle was developed from the Volcanic firearms system and was built around the . 44 rimfire cartridge.

As the CEO and Founder of Henry Repeating Arms, Anthony Imperato leads the company's overall strategic vision with a proven track record backed by over 40 years of personal experience in the firearms industry.

Henry rifle. The Henry rifle was the immediate forerunner of the famous Winchester rifles. About 14,000 Henry's were made between 1860 and 1866 by the New Haven Arms Company.

The most iconic and best-selling rifles are, of course, the Henry . 22 lever-action rifles, the Henry Golden Boy in particular. The rifle is not only highly rated by shooters but also won the Gun of the Year award by Guns and Ammo Magazine.

Rice Lake, Wisconsin This location is primarily responsible for all of Henry's centerfire rifles and shotguns that do not have brass receivers, with a few exceptions here and there. This location started off as a key Henry parts supplier in 1998 under the name of Wright Products.

The Henry rifle used a . 44 caliber cartridge with 26 to 28 grains (1.7 to 1.8 g) of black powder. This gave it significantly lower muzzle velocity and energy than other repeaters of the era, such as the Spencer. The lever action, on the down-stroke, ejected the spent cartridge from the chamber and cocked the hammer.

The Henry, the first practical, lever action, repeating rifle, is the immediate forerunner of the famous Winchester rifles. About 14,000 were made between 1860 and 1866 by the New Haven Arms Company. Only about 1,731 Henry rifles were purchased by the Ordnance Department between 1862 and 1865.

Iron Frames With only 13,000 total Henry rifles in brass and iron produced from 1860-1866, the Iron Frames are the rarest of the rare. Approximately 200 iron-framed Henry rifles were produced in the original plant under the supervision of its inventor Benjamin Tyler Henry.

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