Under Armour was founded with a mission: to make all athletes better through passion, design, and the relentless pursuit of innovation.

The Only Way Is Through You're More Than Your Successes. You're More Than Your Failures. You Are The Work. <br> Introducing Under Armour's 2020 Global Brand Platform - The Only Way Is Through.

Sports brand Under Armour has released its first global football campaign starring Manchester United player Memphis Depay. Titled 'Slay your next giant', the campaign was developed in partnership with creative agency Droga5, which also worked on Under Armour's 'I will what I want' and "Rule yourself" adverts.

Responses by Wes Walker, director, Tool. Background: After 20 years, sportswear brand Under Armour wanted to bring back “Protect This House” - the iconic battle chant from 2003. In 2023, Under Armour wanted to redefine the slogan for a new, younger generation.

A mission statement is a concise explanation of an organization's reason for existence and describes its purpose, intention and overall objectives. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders.

The campaign focused on female empowerment by highlighting a ballet artist who was told she “Had the wrong body type for ballet”, yet she continued to follow her dream and build her own success story.

What is the meaning of the Under Armour logo? The Under Armour logo was designed in 1996. A minimalist design consisting of just two elements – a graphic embodiment of the first letters of the name, simultaneously symbolizing body protection and rising steam.

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour® is the originator of performance apparel and gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout.

Under Armour TV Spot, 'Protect This House' Featuring Stephen Curry, Aliyah Boston, Kelsey Plum - iSpot.tv.

Less than one week before the beginning of the 2023/2024 European Premier League football season, Under Armour unveiled 'The ultimate team talk,' a fiery 90-second locker room speech delivered by British actor Ashley Walters. The script for the galvanizing talk was crafted entirely by ChatGPT.

Twenty years later, Protect This House is still a rallying cry that ignites a fire within athletes–it's about believing in yourself, having a sense of pride, and pushing yourself to your limit to accomplish greatness for yourself and your team, both on and off the court.”

Under Armour, Inc. The company's focus on strengthening its brands through enhanced customer connections, effective innovations, better price points and a loyalty program should help it to hold the ground firmly in the current challenging market.