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Henry Repeating Arms TV commercial - More Important Than Ever
Henry Repeating Arms

Henry Repeating Arms is an American firearms manufacturing company that is known for producing high-quality rifles and shotguns. Founded in Brooklyn, New York, in 1996 by Louis Imperato and his son An...

What the Henry Repeating Arms TV commercial - More Important Than Ever is about.

Henry Repeating Arms TV commercial - More Important Than Ever

Title: Henry Repeating Arms TV Spot: 'More Important Than Ever'

Introduction:In a world defined by constant change and uncertainty, the name "Henry Repeating Arms" has become synonymous with reliability, tradition, and unwavering commitment. With its latest TV spot, titled 'More Important Than Ever,' Henry Repeating Arms aims to remind us of the enduring importance of heritage, family values, and the irreplaceable bond between generations.

Scene 1: A Glimpse into HistoryThe TV spot opens with a captivating glimpse into the past. We witness the triumphs and tribulations of pioneers, soldiers, and everyday Americans who relied on their Henry Repeating Arms rifles. The scene artfully depicts the role these firearms played in shaping America's history, from the Wild West to the Civil War and beyond. It establishes the brand's heritage as a true symbol of American courage and resilience.

Scene 2: Passing the TorchTransitioning from the past to the present, the TV spot highlights the passing of Henry rifles from one generation to the next. We see a seasoned hunter, affectionately known as Grandpa Joe, taking his young grandson, Jake, under his wing. The shared passion for outdoors and shooting serves as a bridge between generations, showcasing the timeless appeal of Henry rifles.

Scene 3: Bonding Through TraditionGrandpa Joe teaches Jake the sacred art of marksmanship. They spend quality time in the wilderness, bonding over the craft that has been passed down for generations. The emotional connection they share is tangible, reflecting the values of family, trust, and legacy.

Scene 4: Empowering IndependenceAs the TV spot progresses, we see Jake growing older, gaining confidence, and developing into a fine marksman himself. The brand utilizes this scene to emphasize not only the importance of tradition but also the empowerment found in self-reliance and independence.

Scene 5: The Modern EraThe final scene showcases Henry Repeating Arms embracing the future while honoring its esteemed past. We witness a family gathering where multiple generations come together, showcasing the inclusivity and diversity of those who appreciate the heritage and craftsmanship that define Henry rifles.

Conclusion:As the TV spot concludes, the message is clear - in a ever-changing world, there are certain values that remain consistent and vital. Henry Repeating Arms stands as a reminder that heritage, tradition, and family are more important than ever. The TV spot skillfully weaves together the stories of historical significance, familial bonds, and the joyous spirit of passing on revered traditions. Through their iconic rifles, Henry Repeating Arms continues to be a trusted companion, not just for hunting or marksmanship, but as an enduring symbol of American culture and the values we hold dear.

Henry Repeating Arms TV commercial - More Important Than Ever produced for Henry Repeating Arms was first shown on television on July 22, 2020.

Frequently Asked Questions about henry repeating arms tv spot, 'more important than ever'

Rice Lake, Wisconsin Henry Repeating Arms employs over 600 people and operates three manufacturing facilities totaling more than 350,000 square feet. The company headquarters is located in Rice Lake, Wisconsin, and the other factories are in Bayonne, New Jersey, and Ladysmith, Wisconsin.

Designed by Tyler Henry in 1860, the Henry Repeating Rifle was a major advancement in the repeating rifle. With a new bolt, firing pin and ammunition, it was much faster and more reliable than earlier repeaters. It gained fame during the Civil War, with more than 10,000 in use.

We aim to manufacture a line of classic, well-crafted firearms that every enthusiast can afford. Our employees' passion, expertise, and dedication embody the company's motto, “Made in America, Or Not Made At All.” So rest assured, when you read the roll mark on the barrel of a Henry, it's going to say “Made in USA.”

Henry Repeating Arms specializes in American-made shotguns and rifles designed to be used how you need them. Our Long Ranger Series rifles are speed-focused lever action rifles with bolt action performance.

Henrys are nice rifles and can be had in all sorts of crazy customizations with different engravings inlays and such. Marlins are by far the better action though. They are smoother and the microgroove rifling many came with is inherently more accurate.

America was engulfed in the searing flames of the Civil War, and the first Henry rifles were in the hands of Union soldiers by mid 1862. Due to its revolutionary design and rapid rate of fire, the Henry quickly found popularity both with the military and civilian purchasers.

With its reliable . 44 caliber rimfire metallic cartridge, the Henry produced a rapid and highly accurate fire. Reports of the successful use of Henry rifles in the Civil War were numerous. The incredible firepower unleashed by the Henry is evident in Major William Ludlow's account of the Battle of Allatoona Pass.

Designed by Tyler Henry in 1860, the Henry Repeating Rifle was a major advancement in the repeating rifle. With a new bolt, firing pin and ammunition, it was much faster and more reliable than earlier repeaters. It gained fame during the Civil War, with more than 10,000 in use.

The first Henry Repeating Arms Model H001 in . 22 LR was shipped during March 1997. The lineup quickly expanded to include centerfire designs with the H006 Big Boy in 2003. Henry's firearms are now produced at three factories, one in New Jersey and two in Wisconsin.

14,000

Henry rifle
Unit cost$40(equivalent to $1,303 in 2022)
Produced1860–1866
No. builtc. 14,000
Specifications

The . 50-110 WCF (also known as the . 50-100-450 WCF , with different loadings) in modern 1886 Winchesters with modern steel barrels is the most powerful lever-action cartridge, with up to 6,000 foot-pounds (8,100 J) of energy.

The Henry rifle used a . 44 caliber cartridge with 26 to 28 grains (1.7 to 1.8 g) of black powder. This gave it significantly lower muzzle velocity and energy than other repeaters of the era, such as the Spencer. The lever action, on the down-stroke, ejected the spent cartridge from the chamber and cocked the hammer.

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