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Henry Repeating Arms TV commercial - Classic Rifle and Shot Guns
Henry Repeating Arms

Henry Repeating Arms is an American firearms manufacturing company that is known for producing high-quality rifles and shotguns. Founded in Brooklyn, New York, in 1996 by Louis Imperato and his son An...

What the Henry Repeating Arms TV commercial - Classic Rifle and Shot Guns is about.

Henry Repeating Arms TV commercial - Classic Rifle and Shot Guns

In the heart of the picturesque countryside, where the gentle breeze whispers through the tall grass, there lies a hidden gem in the world of firearms - Henry Repeating Arms. Steeped in a rich history, this renowned brand has become synonymous with craftsmanship, tradition, and the pursuit of excellence.

In their captivating TV spot, titled 'Classic Rifle and Shot Guns,' Henry Repeating Arms takes us on a journey through time, inviting us to rediscover the allure and timeless elegance of their firearms.

The screen comes alive to the melody of a rustic fiddle, painting a vivid portrait of the American West. Sweeping landscapes unfold before our eyes, showcasing vast prairies and majestic mountains, where legendary stories were born and heroes were forged. It's a tribute to the spirit of the wild, where the rifle becomes an extension of one's very soul.

As the scene transitions, we find ourselves in a workshop, where skilled artisans meticulously handcraft each rifle and shotgun with unwavering precision. The camera gazes lovingly over the smooth curves and gleaming finishes, emphasizing the attention to detail that goes into every Henry firearm.

Amidst the rustic ambiance, a narrator's voice, aged with wisdom and reverence for the past, breaks the silence. The narrator walks us through the features that make the Classic Rifle and Shot Guns true masterpieces. We learn of the solid brass receivers, adorned with intricate engravings, each telling a story of valor and craftsmanship. The walnut stocks, carefully selected for their timeless beauty and durability, speak of the connection between man and nature.

The TV spot takes a pause, allowing the viewer to embrace the allure of these legendary firearms. We catch glimpses of families bonding over their shared passion for shooting, friends huddled around a campfire, and hunters quietly stalking their prey. It's a testament to the versatility and reliability of these cherished firearms, as they seamlessly blend into every facet of American life.

With a final crescendo of music, the spot concludes with a powerful message - heartfelt, genuine, and resolute. Henry Repeating Arms is not just about crafting firearms; it's about preserving legacies, honoring traditions, and empowering generations to come. It's a celebration of the artistry and innovation that intertwine in every Classic Rifle and Shot Gun, reminding us that true quality is timeless.

As the screen fades to black, we are left with a lingering feeling of admiration. The Henry Repeating Arms TV spot, 'Classic Rifle and Shot Guns,' captures the essence of the brand and leaves an indelible impression on our hearts. It's a tribute to the past, an ode to the present, and a promise for the future - all wrapped in the craftsmanship of a single, exceptional firearm.

Henry Repeating Arms TV commercial - Classic Rifle and Shot Guns produced for Henry Repeating Arms was first shown on television on February 22, 2018.

Frequently Asked Questions about henry repeating arms tv spot, 'classic rifle and shot guns'

Designed by Tyler Henry in 1860, the Henry Repeating Rifle was a major advancement in the repeating rifle. With a new bolt, firing pin and ammunition, it was much faster and more reliable than earlier repeaters. It gained fame during the Civil War, with more than 10,000 in use.

While a highly skilled rifleman could fire off a few rounds in a minute from his muzzleloader, the Henry repeating rifle allowed for 16 shots to be fired without any reloading at all. Muskets were much cheaper, often less than half the price of the Henry.

"America has a long history of instilling life skills in youth through shooting sports and hunting, and part of our mission is to provide a gateway for passing down this heritage safely and responsibly," says Anthony Imperato, Founder and CEO of Henry Repeating Arms.

The Henry rifle was the immediate forerunner of the famous Winchester rifles. About 14,000 Henry's were made between 1860 and 1866 by the New Haven Arms Company. The Henry rifle was developed from the Volcanic firearms system and was built around the . 44 rimfire cartridge.

In the 1800s the idea of a repeating rifle was finally realized by Oliver Winchester, the largest stockholder of the New Haven Arms Company of Connecticut. He was assigned U.S. patent No. 5501, which protected improvements to the Henry Rifle.

The rifle Tim Nelson uses in the final showdown is a Winchester Model '94, which is not inaccurate in 1906, but the version used in the movie is an Angle Eject Carbine version introduced in 1982.

Repeating rifles were more effective in battle than single-shot weapons because soldiers could fire more bullets in a shorter amount of time.

44-caliber rimfire cartridge for the Henry was four times that of a round for a single-shot rifled musket. The gun itself took a comparatively long time to make, and was also costly at $40 to $50 per rifle. Adjusted for inflation, that's $1,250-$1,500 in 2020 U.S. Dollars.

A lever-action repeating rifle, the Henry's 15-round magazine holds self-contained metallic cartridges. This rifle allowed a soldier to fire 15 to 30 shots per minute, while a soldier carrying a single-shot muzzle-loading rifle-musket could fire only two to three shots per minute.

Still, the limited number of Henry repeating rifles proved effective in the field, with the 7th Illinois Infantry carrying them during General Sherman's March late in the war. A large number of these famous repeating rifles were also used by the 1st District of Columbia Cavalry as they guarded Washington D.C.

Henry Repeating Arms employs over 600 people and operates three manufacturing facilities totaling more than 350,000 square feet. The company headquarters is in Rice Lake, Wisconsin, and the other factories are in Bayonne, New Jersey, and Ladysmith, Wisconsin.

Repeating rifles were more effective in battle than single-shot weapons because soldiers could fire more bullets in a shorter amount of time. The Warner rifle is a six-shot, . 40-caliber weapon, and this particular one bears the initials “CSA” for the Confederate States of America on its lock.

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