What the Zillow TV commercial - Burgers is about.

Zillow TV spot, 'Burgers' is an advertising campaign that showcases the strength and breadth of Zillow's home-buying services. The campaign presents the story of a couple, Bob and Doug, who are looking for their next home but are disappointed with their current real estate agent's performance. The couple happens to be at a burger joint, pondering their situation when they overhear a man singing the praises of Zillow's home-buying services.

Upon hearing this, the couple decides to give Zillow a chance and they are blown away by the platform's simple and effective home-searching features. They end up finding their dream house, thanks to Zillow's comprehensive listings and easy-to-use search tools.

The 'Burgers' campaign is an excellent example of how to leverage the fear, uncertainty, and doubt (FUD) factor in a market to your advantage. The ad conveys the message that Zillow is a trustworthy, reliable, and convenient platform that offers an easy way to find a home. The use of humor throughout the campaign also makes it engaging and relatable to a wide audience.

The ad has been highly successful, garnering millions of views on YouTube and generating an overwhelmingly positive response from viewers. This successful campaign is a testament to the power of creative and engaging advertising that uses a touch of humor to connect with the target audience and showcase the benefits of a product or service.

Zillow TV commercial - Burgers produced for Zillow was first shown on television on February 18, 2018.