The campaign has focused on building trust with its customers by promoting a message of inclusiveness and body positivity. By doing so, the brand has been able to build a loyal following and attract customers who are looking for more than just beauty products.

The main message of the Dove campaign was that women's unique differences should be celebrated, rather than ignored, and that physical appearance should be transformed from a source of anxiety to a source of confidence.

It follows the childhood of a British girl called Mary. This true story starts with Mary as a young girl, happy and carefree as she plays around with her friends. She looks like the perfect happy child with no concerns about the world or herself.

The CROWN Coalition is an alliance of organizations, including founding members Dove, National Urban League, Color Of Change, and Western Center on Law and Poverty, that is dedicated to the advancement of anti-discrimination legislation across the United States.

Dove aims to be “an agent of change to educate and inspire everyone with a wider definition of beauty and to make them feel more confident about themselves”. In 2004, Dove began its Campaign for Real Beauty, with the creation of the Dove Self-Esteem Project.

"Doves are often seen as symbols of peace, spirituality, hope, renewal, transformation, and love," explains Johanna Aúgusta, numerologist and owner of the Ministry of Numerology. "They can also represent compassion and kindness to others during difficult transitions."

We want to redefine beauty standards and help everyone experience beauty and body image positively. We care about the future generation: helping girls build positive self-esteem through the Dove Self-Esteem Project, ensuring the world they enter is removed of toxic beauty standards.

The paintings described by others were way more beautiful than the ones women had described in the first time . All in all , the advertisement conveys a message of self-esteem and self-confidence . It says love yourself , don't be harsh and judgemental with him .

emotive advertising campaigns Dove has used powerful emotive advertising campaigns and digital and social media marketing to connect with its customers on a personal level and build a strong emotional connection with its target audience.

We want to redefine beauty standards and help everyone experience beauty and body image positively. We care about the future generation: helping girls build positive self-esteem through the Dove Self-Esteem Project, ensuring the world they enter is removed of toxic beauty standards.

Dove co-founded the CROWN Coalition to advance anti-hair discrimination legislation called The CROWN Act. natural textures and protective hairstyles including braids, locs, twists, and bantu knots.

The CROWN Coalition is a national alliance founded by Dove, National Urban League, Color Of Change and Western Center on Law & Poverty, to end race-based hair discrimination in America.