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HUMIRA TV commercial - Recording Studio
HUMIRA [Crohn's/Colitis]

HUMIRA is a renowned pharmaceutical company that specializes in the development and production of medications for the treatment of chronic inflammatory diseases, specifically Crohn's disease and ulcer...

What the HUMIRA TV commercial - Recording Studio is about.

HUMIRA TV commercial - Recording Studio

Title: HUMIRA TV Spot - 'Recording Studio'

[Opening scene: A professional recording studio. The room is filled with dimly-lit booths, soundboards, and various musical instruments.] Narrator: Introducing the latest TV spot for HUMIRA – a breakthrough treatment for people living with certain chronic conditions.

[Cut to a close-up shot of a young woman sitting in one of the booths. She is wearing headphones and holding a microphone. Her face displays a mix of determination and vulnerability.]

Narrator: In this compelling ad, HUMIRA captures the essence of resilience while reminding us that living with chronic conditions is not an obstacle to pursuing our passions.

[As the camera zooms out, we see several other musicians in the adjacent booths. Each person showcases their unique talent – playing guitar, piano, or even drums – while also wearing HUMIRA-branded t-shirts.]

Narrator: Today, we follow a group of talented musicians who refuse to let their chronic conditions define them.

[The scene transitions smoothly to show the musicians in a lively jam session, creating a harmonious fusion of sound. Each musician plays their instrument with passion and energy.]

Narrator: They have entrusted their condition to HUMIRA – a proven medication that provides relief from the symptoms of chronic conditions like rheumatoid arthritis and psoriasis.

[Cut to a close-up shot of one of the musicians, a man in his forties, with psoriasis. He speaks directly to the camera, offering a heartfelt testimonial.]

Musician: HUMIRA has enabled me to pursue my dreams without being held back by the pain and discomfort of my psoriasis. It's like a symphony of relief that allows me to focus on my music.

[The camera cuts back to the jam session, highlighting the powerful synergy among the musicians.]

Narrator: With the support of HUMIRA, these individuals have found liberation from their chronic conditions. They embrace every beat, every chord, and every moment, knowing that they have the strength to conquer any challenge.

[The music swells, and the camera pans out to reveal a sweeping aerial shot of the recording studio, capturing the collective energy and enthusiasm of the musicians.]

Narrator: HUMIRA – dedicated to helping people live their lives to the fullest.

[The screen fades to black, leaving viewers inspired by the determination and resilience showcased in the TV spot.]

Narrator: Talk to your healthcare provider to find out if HUMIRA is right for you.

Disclaimer: HUMIRA is a prescription medication. Like all medications, HUMIRA may have side effects. Before starting HUMIRA, consult your doctor regarding its potential risks and benefits.

Note: This TV spot represents a fictional scenario and has been created to engage viewers emotionally. Always consult a healthcare professional for personalized medical advice.

HUMIRA TV commercial - Recording Studio produced for HUMIRA [Crohn's/Colitis] was first shown on television on April 25, 2021.

Frequently Asked Questions about humira tv spot, 'recording studio'

As AbbVie moved away from promotional spend on its aging megablockbuster Humira at the same time Sanofi and Regeneron stepped up their TV campaigns for Dupixent in 2021, you might be forgiven for thinking AbbVie was content to no longer top the annual largest TV drug ad spending lists.

A significant factor in Humira's success has been the absence of biosimilar competition. This is partially related to Paragraph IV settlement agreements negotiated between AbbVie and adalimumab biosimilar manufacturers.

Amgen argued that most of AbbVie's patents were invalid, but the two sides reached a settlement in which Amgen agreed not to begin selling its drug until 2023. Over the next five years, AbbVie reached similar settlements with nine other manufacturers seeking to launch their own versions of Humira.

HUMIRA is a prescription medicine used to treat moderate to severe Crohn's disease (CD) in adults and children 6 years of age and older. HUMIRA is a prescription medicine used to treat moderate to severe Crohn's disease (CD) in adults and children 6 years of age and older.

Humira, a biologic drug used to treat various autoimmune diseases, including rheumatoid arthritis and psoriasis, holds the distinction of being the top-selling biologic drug globally, generating annual sales exceeding USD 20 billion.

Through its savvy but legal exploitation of the U.S. patent system, Humira's manufacturer, AbbVie, blocked competitors from entering the market. For the next six years, the drug's price kept rising. Today, Humira is the most lucrative franchise in pharmaceutical history.

Through its savvy but legal exploitation of the U.S. patent system, Humira's manufacturer, AbbVie, blocked competitors from entering the market. For the next six years, the drug's price kept rising. Today, Humira is the most lucrative franchise in pharmaceutical history.

Abbott gave the drug the name Humira, an acronym for human monoclonal antibody in rheumatoid arthritis. Humira received FDA approval for the treatment of rheumatoid arthritis (RA), its first indication, in 2002. Approval from the EU followed soon after.

Humira Alternatives Compared

Humira (adalimumab)Simponi (golimumab)Olumiant (baricitinib)
Subcutaneous kitSubcutaneous solutionOral tablet
Brand Names
Other adalimumab brands include: Abrilada, Amjevita, Cyltezo, Hadlima, Hulio, Hyrimoz, Idacio, Yuflyma, moreOther golimumab brands include: Simponi AriaN/A

Nine adalimumab biosimilars are hitting the market this year, beginning with Amjevita in January. The others - Abrilada, Cyltezo, Hadlima, Hulio, Hyrimoz, Idacio, Yuflyma and Yusimry launched in July and later.

“Humira (D2E7, adalimumab) was originally developed through a joint venture between Cambridge Antibody Technology and BASF in the UK,” she explains. “In 2000, Abbott acquired the pharmaceutical segment of the German chemical company, BASF, for $6.9bn.

Humira brought in more than $20 billion in 2021 for its manufacturer, AbbVie. Although biosimilars like Amgen's Amjevita have been marketed in Europe since 2018, patents and exclusivity laws prevented competition in the U.S. Until now.

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Agenices

Agenices of the HUMIRA TV Spot, 'Recording Studio'

HUMIRA TV commercial - Recording Studio
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

HUMIRA TV commercial - Recording Studio
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

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HUMIRA [Crohn's/Colitis]
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